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2010 Breakdown of Print & Electronic Marketing Material Spending

2010 Breakdown of Print & Electronic Marketing Material Spending

On the printing-centric website WhatTheyThink, Patrick Henry reports that “corporate America’s spending on the production and distribution of branded content–media created by businesses for marketing and customer relations purposes–came to nearly $1.4 million per company surveyed this year. Print accounted for 43% of the spend, with electronic and ‘other’ media representing 35% and 12% respectively.” These figures come from the Custom Content Council, a trade group for custom publishing.
For much more on the spending breakdown, see the WhatTheyThink article.