Press release

The Society of Digital Agencies (SoDA) serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy.

For its 2010 Digital Marketing Outlook survey, SoDA polled in excess of a thousand executives from major global brands, traditional and Digital agencies, vendor and service providers that operate in the Digital space, as well as freelance and independent Digital practitioners. The research has confirmed our outlook: many believe the future of Digital Marketing is exceptionally bright.

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution.

In 2009, we saw thousands of marketing and advertising professionals lose their jobs, reputable agencies close their doors, and budgets slashed across the board. Yet among the worst headlines of 2009, Digital has continued to revolutionize and prosper. Facebook and other social networks connect hundreds of millions of users daily, over two billion apps have been downloaded from the Apple App Store in its inaugural year, and global mobile usage has reached an astonishing 4.5 billion handsets and counting.

You can view the report here.