Hahaha.. dude, I think you missed the point of the ad in Figure 5. It's an ad for 'personal lubricant'.. I don't think it has much to do with 'water to convey a feeling of well-being'. Have another look at it.
Great article. I have experienced the power of archetype advertising. As an example of the concept I have assembled 4 of the best recent character based advertising. Click here to watch: http://bestofmarketing.typepad.com/best_of_marketing/2011/03/best-character-based-advertising.html
Archetypes are not needs
"These needs are what Jung refers to as archetypes" - no he didn't.
Sorry but I think the author is conflating Maslow with Jung.
Image of wellbeing
An image of well-being using water - did you guys not look at that ad!!!
Hahaha.. dude, I think you
Hahaha.. dude, I think you missed the point of the ad in Figure 5. It's an ad for 'personal lubricant'.. I don't think it has much to do with 'water to convey a feeling of well-being'. Have another look at it.
4 of the best recent archetype advertising
Great article. I have experienced the power of archetype advertising. As an example of the concept I have assembled 4 of the best recent character based advertising. Click here to watch: http://bestofmarketing.typepad.com/best_of_marketing/2011/03/best-character-based-advertising.html