Comments

Return to article
1

Mark Twain may have nailed the Secret of Steve...

when he wrote, in a totally different context (of course): "Never hesitate to copper a consensus." ("To copper" - wager a small sum against - what a great 19th Century expression!) Steve bet against consensus to co-found Apple, and won, then lost. He bet against consensus to found NeXT, and lost (but may win if the NeXT underpinnings of Mac OSX work out to be the heart of the Next Insanely Great Computer). He bet against consensus to come back to Apple, and won big.

Me? I bet against the consensus of the marketplace in 1985 when I bought my first Mac, a 512K. I'm using a G4/450 now, and still believe the Mac offers a superior user interface than that available on any other consumer machine. I won. Thanks, Steve (and Steve, and Andy, and Guy, and all the great Mac stalwarts)! Thanks, too, for another good read, Andrea!

Login

Login to post a comment. Not a member? Sign up here
Enter your CreativePro.com username.
Enter the password that accompanies your username.
Forgot your password?