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1

Author needs to do more research

Yes, Adobe builds design tools that geared for the design/publishing world...for both print and web. Since Adobe stays on the cutting edge of technology, they will build tools to get the job done for both communities. Illustrator 9, Photoshop 6, Premiere 6, Acrobat and Indesign all can do both. I have never heard Adobe say print is dead...if they believed that, then they probably would not continue to improve their page layout applications.

In addition, Adobe's tools are, in my honest opinion, still the most productive tools available. It does not surprise me that Adobe continues to grow and perform...their solutions make sense.

2

They hold the keys...

Adobe has had PostScript, now they have PDF. PDF workflows are becoming more prevelent and InDesign and Illustrator are geared toward PDF as the final destination. Adobe is starting their end run, and Macromedia better be ready.

3

Forgot a few things

2 things you forgot:

First, one word-Upgrades. Long ago, Adobe infused itself into every nook and cranny of the creative world. That huge base of extremely loyal customers keeps the market for upgrades healthy. And when there is a new, better, more glamorous version of the software we all droll over and used all day every day coming out every 10-14 months, that need for upgrades is almost guaranteed to be solid. Considering an upgrade is anywhere from 100-150 bucks, even companies that are cutting back and SOHO shops can afford to upgrade a few copies without feeling too much of a bite.

The other thing you missed about Adobe and the web is that while Macromedia may have a stronger hold with Flash, Dreamweaver, Fireworks and such, evryone starts out with Phtoshop and Illustrator. PC and Mac designers and hacks alike use them, especially Photoshop. Photoshop has got to be one of the most entrenched programs in the graphics world. You can't even learn about web design in a small high school without learning Photoshop early on. It's considered oneof the most essential tools for web design. In fact, the flame wars will continually erupt among pro and casual web designers about what they use for visual HTML editors, but they will all agree on Photoshop.

Adobe is to the pro (and even amatuer) graphics world as Microsoft Office is to the Business world.

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