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1

Out of Touch

Ms. Dennis demonstrates little understanding of the difference between technological form and function.

Pre-emptive multi-tasking relates to function. Mac still doesn't have it. Expansion directly relates to function. The Cube doesn't have it.

That's why OS X is so important to the Mac and why the Cube has been such a poor selling product (down 73% from last year).

She writes that the Mac transformed publishing from "a high-end, proprietary process to a highly democratized, open-systems process." Too bad the Mac became what it had transformed.

She concludes that the Mac allows us to get "our work done faster, smarter, and in our own way."

Maybe in the upper end of graphics and multimedia. But for business and personal applications, go with WinTel for speed.

Smarter? What's smarter for most folks- a DVD-ROM or a CD-ROM? A system that looks good or one that is expandable? A mouse that allows me to do a variety of everyday tasks with one click or a dumbed down input device that merely selects? And the list goes on.

As for getting work done in my "own way"? Check out the WinTel world of shareware and peripherals. Compared to my Mac friends, I have an immeasurably larger world of choices. And choice is the key word in "personal" computing.

2

Yeah, but...

Apple's successes of late seem to stem from way-cool sexy product introductions, but if they want to be successful a la Dell, IBM, Compaq, etc. then they need to make their product a commodity. And speed kills, literally. I am not even thinking about replacing machines here like our 300mhz beige G3, our 450mhz blue G3, and our 400 and 450MHZ Dual G4s, because I've stuck gobs of ram in them, and frankly, they are fast enough! So my organization may not purchase a new Mac system for the next 2 or so years, unless we see a compelling reason. So I hope they sell lots of those iMacs, because in 3 or so years, I WILL be back.

3

Wake up Apple

When will Apple wake up to the fact that if they want to compete with the Wintel environment, they need to do 2 things: lower the price for us ordinary folks (i.e. under $1500) and encourage a greater selection of software for Macs -- most of us don't use the high-powered, high-priced software that most Mac people like to brag on. When will Apple hire marketing people who will really find out what the market wants?

4

Apple, like beta tape format, may lose the marketing war unless

Apple should advertise as much to the masses as to designers. A child &/or a senior using an iMac right out of the box in consumer ads would help.

5

Apple's Fuure

Not only is the hardware impressive, the OS is far superior and user friendly. When was the last time you saw an Apple advertisement explaining the simplicity of setup and use of their computer? Its time for Apple advertising to "Think DifferentLY".

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