Unfortunately, when CreativePro excerpted our book, they did not bother to include our footnotes to this section, or hyperlinks to the reports we are quoting. Notice that on the paragraph you are quoting, there is an "11" at the end. This is a footnote mark to the "Holiday 2000 E-commerce Report" by Creative Good. It can be found at: http://www.creativegood.com/holiday2000/
Thanks for your comments, which are spot on. If they hide the price in the cart/checkout process then that definitely would cause a percentage of abandonment.
Submitted by hypergene on Tue, 10/01/2002 - 06:47.
The author says... "The checkout process is the most common cause of failure on commerce sites, causing 40 percent of customers to abandon their carts."
I would suggest that at least a portion of these abandoned carts have nothing to do with the shopping cart process itself. I've visted several sites which do not show the price of an item unless you start a shopping cart. Naturally, if I'm only checking out the product, I "abandon" the shopping cart once I've seen the price. This would be counted as an abandoned cart due to a failure of some sort, when in fact it's been designed into the shopping process of that site.
Rob
Submitted by rstevenson on Tue, 09/24/2002 - 08:22.
About Shopping Cart failures
Rob,
Unfortunately, when CreativePro excerpted our book, they did not bother to include our footnotes to this section, or hyperlinks to the reports we are quoting. Notice that on the paragraph you are quoting, there is an "11" at the end. This is a footnote mark to the "Holiday 2000 E-commerce Report" by Creative Good. It can be found at: http://www.creativegood.com/holiday2000/
Thanks for your comments, which are spot on. If they hide the price in the cart/checkout process then that definitely would cause a percentage of abandonment.
Shopping Cart problems?
The author says... "The checkout process is the most common cause of failure on commerce sites, causing 40 percent of customers to abandon their carts."
I would suggest that at least a portion of these abandoned carts have nothing to do with the shopping cart process itself. I've visted several sites which do not show the price of an item unless you start a shopping cart. Naturally, if I'm only checking out the product, I "abandon" the shopping cart once I've seen the price. This would be counted as an abandoned cart due to a failure of some sort, when in fact it's been designed into the shopping process of that site.
Rob