I have a sinking feeling (from observing designers in the small, regional agencies for which I've worked) that those who read the trades are far and few between and those who do are the ones whose work I've admired the most.
Bringing type out into the "secular" press is one good solution. Who wouldn't read an article about their trade if it appeared in the daily paper, providing they even read the daily paper? Could we interest editors and publishers in something that might be perceived as appealing to an even smaller minority than art and architecture?
God, I hope so because typography (the thing everybody notices but nobody sees) does need improvement in this world.
For weeks, I've been wondering how I can address problems with the new signage in my small town. Erected to help tourists find places like the parking garage, out of control drop shadows make them impossible to read, especially from a moving car.
But will they listen?
I have a sinking feeling (from observing designers in the small, regional agencies for which I've worked) that those who read the trades are far and few between and those who do are the ones whose work I've admired the most.
Bringing type out into the "secular" press is one good solution. Who wouldn't read an article about their trade if it appeared in the daily paper, providing they even read the daily paper? Could we interest editors and publishers in something that might be perceived as appealing to an even smaller minority than art and architecture?
God, I hope so because typography (the thing everybody notices but nobody sees) does need improvement in this world.
For weeks, I've been wondering how I can address problems with the new signage in my small town. Erected to help tourists find places like the parking garage, out of control drop shadows make them impossible to read, especially from a moving car.