I continually run into clients who mandate using ALL CAPS. It doesn't matter how much you instruct them on how it hinders readability. It seems that the designer's knowledge and skills are seen as minor and somewhat inconsequental compared to the clients knowledge of what is real and best for their project. It is very frustrating.... especially when you show them articles from typography texts and articles like yours.
Submitted by Rob Sexton on Mon, 09/08/2003 - 08:27.
CreativePro's own "print version" (http://www.creativepro.com/printerfriendly/files/story_images/20097.html) breaks all the suggestions made in the article. It would be easy enough to spec a different font, and wider margins, in their stylesheet . . . do it!
Submitted by JacqueHarper on Wed, 09/10/2003 - 02:27.
ALL CAPS
I continually run into clients who mandate using ALL CAPS. It doesn't matter how much you instruct them on how it hinders readability. It seems that the designer's knowledge and skills are seen as minor and somewhat inconsequental compared to the clients knowledge of what is real and best for their project. It is very frustrating.... especially when you show them articles from typography texts and articles like yours.
CreativePro.com, take this advice
CreativePro's own "print version" (http://www.creativepro.com/printerfriendly/files/story_images/20097.html) breaks all the suggestions made in the article. It would be easy enough to spec a different font, and wider margins, in their stylesheet . . . do it!