I found the article very good and informative. How true. My philosophy is to cut the lawn before it needs cutting. These people need it fast as yesterday and excuses often would never cut it.
...except for the fact that it will, (or might), eventually get done, (even though it needed to be done months ago).
As a creative professional that works within a large manufacturing corporation, I can personally confirm everything in this excellent article. Most of all, I'd like to reinforce the point about making sure you know how, when, and by whom the decisions related to your proposals will be made. Even when that is clear, it's very possible, or maybe even typical, that you still won't be talking to the decision maker. Quite often, the employee who really knows the nuts-and-bolts of the company's needs, and therefore your solution, is not in control of budgeted funds, and the real decision makers will deflect you to such an "influencer." Even though an influencer can't make a purchase, he or she may be your strongest ally in selling your solution to those who will ultimately be cutting your check. Don't alienate the influencer, or your product may never be seen by the cash jockeys.
being a corporate designer...
I found the article very good and informative. How true. My philosophy is to cut the lawn before it needs cutting. These people need it fast as yesterday and excuses often would never cut it.
It's almost like politics...
...except for the fact that it will, (or might), eventually get done, (even though it needed to be done months ago).
As a creative professional that works within a large manufacturing corporation, I can personally confirm everything in this excellent article. Most of all, I'd like to reinforce the point about making sure you know how, when, and by whom the decisions related to your proposals will be made. Even when that is clear, it's very possible, or maybe even typical, that you still won't be talking to the decision maker. Quite often, the employee who really knows the nuts-and-bolts of the company's needs, and therefore your solution, is not in control of budgeted funds, and the real decision makers will deflect you to such an "influencer." Even though an influencer can't make a purchase, he or she may be your strongest ally in selling your solution to those who will ultimately be cutting your check. Don't alienate the influencer, or your product may never be seen by the cash jockeys.