I have worked in the graphics field for over 15 years. I feel that what is most important to the cross-media view is that a product (whether tangible or intangible) can now be marketed across all media. A strong product identification and good market research will utilize all venues to attract the consumer. In my opinion print and web authoring should maintain the same quality in the literary context. Economy of words does not necessarily mean bad writing. Generally speaking from my experience with purchasing product on the internet, most people are 'hunting' for what they want. I think there are few people who 'window shop' on the web with no intent to purchase as one would in a store (perhaps just killing time). With that in mind, there is probably no real marketing need to extrapolate on any given product.
In the case of information gathering, this is where writing for print and web would be one in the same. If I am researching say...how to build a glass furnace, then I would want to find extensive information that would be parallel to what a book might have written in it.
The bottom line in my opinion is that you write to the market. If the market is looking for a few sentences on the product then give them what they need...and only what they need. That comes down to good market studies. If the market is 'cerebral' and they want to know everything, then write 'War and Peace' and give them what they need and more.
In either case I believe that it is important to maintain excellent diction, spelling and economy of word.
Peace.
Submitted by Mark Polaski on Tue, 10/21/2003 - 01:09.
Unilateral Coverage
I have worked in the graphics field for over 15 years. I feel that what is most important to the cross-media view is that a product (whether tangible or intangible) can now be marketed across all media. A strong product identification and good market research will utilize all venues to attract the consumer. In my opinion print and web authoring should maintain the same quality in the literary context. Economy of words does not necessarily mean bad writing. Generally speaking from my experience with purchasing product on the internet, most people are 'hunting' for what they want. I think there are few people who 'window shop' on the web with no intent to purchase as one would in a store (perhaps just killing time). With that in mind, there is probably no real marketing need to extrapolate on any given product.
In the case of information gathering, this is where writing for print and web would be one in the same. If I am researching say...how to build a glass furnace, then I would want to find extensive information that would be parallel to what a book might have written in it.
The bottom line in my opinion is that you write to the market. If the market is looking for a few sentences on the product then give them what they need...and only what they need. That comes down to good market studies. If the market is 'cerebral' and they want to know everything, then write 'War and Peace' and give them what they need and more.
In either case I believe that it is important to maintain excellent diction, spelling and economy of word.
Peace.