This article is too short and reflects too much of the author's personal taste in fonts. There are versions of Goudy that are perfectly acceptable as body copy faces. Likewise with Garamond. Helvetica is a wonderful font when used properly, Arial is a poor knock off of it. No one should take this article verbatim. Do your own research.
Too many negatives in this article! There are only two fonts that the author considers acceptable, and too little guidance on what to do right. I agree with the previous poster that this is too subjective. It's also written too much for font wonks.
Thanks for this. It not only gave some useful ideas for which fonts to choose, but gave me a peek into the history and culture of typographic design.
Cheers,
superficial article
This article is too short and reflects too much of the author's personal taste in fonts. There are versions of Goudy that are perfectly acceptable as body copy faces. Likewise with Garamond. Helvetica is a wonderful font when used properly, Arial is a poor knock off of it. No one should take this article verbatim. Do your own research.
too many dont's
Too many negatives in this article! There are only two fonts that the author considers acceptable, and too little guidance on what to do right. I agree with the previous poster that this is too subjective. It's also written too much for font wonks.
Great Post
Thanks for this. It not only gave some useful ideas for which fonts to choose, but gave me a peek into the history and culture of typographic design.
Cheers,
Donovan
http://actorslog.blogspot.com
ABOUT TYPOGRAPHY IN BROCHURE DESIGN
Good post by John D. Berry; very practical indeed, I used to think you had known enough about type faces as a graphic designer.
fonts for formal brochure
can u please suggest some fonts for a formal brochure????
Do as you Preach
The font on this article is so faint and broken up that it is almost illegible.
this is a horrible article.
you spent 1200 words telling everyone what not to use.