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Marigold font designed by Arthur Baker
Linotype credits the creation of Marigold to Arthur Baker, not Hermann Zapf. See <http://www.linotype.com/1213/marigold-family.html>.
Why use a mask?
This technique works well by just applying the scribble effect to the typed object and can be edited using the Appearance pallet.
Is there any advantage to using the masking?
Arthur Baker & why use a mask for Scribble
Quite right about Baker. I knew that (but I've had Hermann Zapf on the brain for a while--and his name crept in for Baker's).
Why go to all of the trouble of using the Opacity Mask in Illustrator? Yes, Scribble can be applied to a type object. However, doing it that (easier) way means that the scribble marks substitute for the entire inked area of the letter characters. By contrast, going through the Opacity Mask allows the inked area of the letter characters to visually compose most of what appears as the characters--and the scribble then chips away from them, leaving them 99% intact. Which is the effect we're after with this technique. We want to show slightly eroded artwork that bears a near-total resemblance to the font's characters.