The book's layout and design is attractive to this graphic designer/marketer, and the idea of giving away an excerpt is genius. The PDF format allows us to view the book in its real form; picturing the author's camera poking at the window seat's aperture to capture scenes I've never seen on my flights from Waco to El Paso! I don't know if the rest of the book continues with the numbered tidbits but it is a good format. You can read short snippets without feeling like you need an hour to invest. I write a weekly eZine called "Marketing That Gives" for independent contractors(www.designsmythe.com/free.htm). I applaud this way of marketing AND giving. This is the type of marketing that works in a win, win, win way. Creative Pro sells the book so they and the author make a little. The customer can see and decide before turning lose of his or her dollars and be assured he or she will like the full package. This is the exact opposite of the shrink-wrapped book on the bookstore's shelf. (I've never bought a shrink-wrapped book, have you?)

It seems like everyone is using buzz words like "creative" nowadays. It kinda drives me nuts. But this excerpt is truly refreshing...the photos are great, but it's the author's words that struck a cord with me. Real words of wisdom. I sent the pdf to everyone in my department, hoping they'll "get me" a little better after reading it. I especially like #5. It describes me to a "T"!!