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1

Simple answers to very common type mistakes

Required reading for all professional designers!

2

(almost) completely helpful

The article doesn't answer the following question: is there a difference between the glyphs for a right single quotation mark and an apostrophe?

3

Keystrokes for prime characters

Having set InDesign and Word for typographer quotes, I find myself annoyed when I want to represent feet or inches. I wonder, what are simple keystrokes to use without having to reset, and reset again, preferences?

4

Vertical primes should not be used for inch/foot

On the Mac (sorry, I do not know how to access on a PC), pressing Shift-Option-e will give you an angled prime (for the foot mark) and Shift-Option-g will give you a double angled prime (for the inch mark). Using a vertical prime or vertical double prime (aka, the non-curly quote) is just as typographically wrong as using non-curly quotes for quoting. A curious oversight.

5

This is fabulous

'Nuff said!

6

But what's the HTML value for apostrophe?

Echoing LesBrown's comment, thanks for the very helpful and informative article, but the HTML value list at the end of it omits a critical detail - the character code for the typographic apostrophe itself??

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