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1

Sample visuals would help....

Thanks for the nice article. I just hoped to see inspiring samples of creatively-shaped mail.

2

Wired Magazine shows great examples

"Wired" magazine has been showing interesting mailed pieces, at least one per issue, for as long as I can remember (and since I no longer buy the magazine, I'm not certain if they still are doing so: just like for daily newspapers, why pay them for it when they post most and/or all of the content--minus the ads--online for free?). Bricks, thick and heavy chains, etc. are a few or the items, if I recall, that have been shown. All are shown with their mailing address and postage, probably as received by the magazine. Granted, these are probably not mass-mailings (from what I can tell), but you would probably be surprised as to what one can send and has shipped through the USPS (current rate increase notwithstanding).

Also worth noting: use the USPS's free mailing piece people when you design your mailings to save on postage, if possible: they offer this service at no charge to you (call your local post office for more info.). If you are designing business-reply-mail (BRMaS, or something like that-I forget the acutal acronym they use), you have to get the same person's approval, too (they'll even give you output of the address side of the piece with the bar code and all, ready for you to splice into your piece).

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