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1

FedEx

The FedEx logo hints at its mission by incorporating a sideways arrow between the ā€œEā€ and the ā€œx.ā€

Help me out here - just where is the arrow?

2

FedEx

It's the negative space in between the E and x.
It forms a white arrow pointing to the right.

3

Merely Presentable

I am very glad that the process of communication was outlined so well here. Also, I appreciate that the logo is NOT the brand has been emphasized (along with the client's needs.) These concepts are often only given token respect in school, and students often graduate with an inappropriate sense of self-importance. Not everyone is going to get a chance to design HP, and most often, barely presentable is better than whizz-bang.

4

obsolete

these are some very old-fashioned, poorly implemented logos. The fact that you choose the Google logo case study doesn't make the others legitimate. The Google logo itself is also a weak logo - however it may sound .... I recognize in all these logos an indian way of "drawing" ....

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