Might? I think we are already there, your "ad" sounds so familiar... Oh I am longing for a McPherson doughnut now, they are so nice to eat when reading your blog.
Todeloo
anna-mi
When I taught advertising, I always showed the "Charles Atlas" ad - remember it? A perfect product demonstration using cartoons. I believe it mostly appeared in comic books (maybe it still does?)
Great article. All caps was the standard in comic books until very recently. Every sentence ended in an explanation point, as periods wouldn't reproduce well due to poor printing techniques -- it's possible that the same principle applied to lower-case letters. Advertisers probably just followed the standard used in comic books.
misprint
I think you have a misprint. Those are Illuminated Manuscripts not Illustrated Manuscripts.
David Griffith
david@graphyx.com
www.graphyx.com
Re: misprint
How right you are, David! Blame me for that, not Gene.
Terri Stone
Editor in Chief, CreativePro.com
Read and Enjoy
Just read the article and enjoy - you don't have to proofread it.
Might? I think we are
Might? I think we are already there, your "ad" sounds so familiar... Oh I am longing for a McPherson doughnut now, they are so nice to eat when reading your blog.
Todeloo
anna-mi
charles atlas
When I taught advertising, I always showed the "Charles Atlas" ad - remember it? A perfect product demonstration using cartoons. I believe it mostly appeared in comic books (maybe it still does?)
Sheila J
You had me at "too much wine"...
... but "chalupas" took it over the top! This was simple fun and educational. I'm thinking about including word balloons...
Why they used CAPS
Great article. All caps was the standard in comic books until very recently. Every sentence ended in an explanation point, as periods wouldn't reproduce well due to poor printing techniques -- it's possible that the same principle applied to lower-case letters. Advertisers probably just followed the standard used in comic books.
-Daryl