A New Look for the US Postal Service

Body: 

The United States Postal Service's financial woes are well-documented and its relevancy often questioned. To turn that negative image around, the USPS turned to New York's GrandArmy creative agency for help in modernizing their image. The agency worked to bring packaging, signage, and the USPS retail store experience up-to-date.

GrandArmy created a unified look to the in-store experience—from way-finding to kiosks to product and service signage. The combination of the Gothic and Knockout typefaces with the patriotic red, white, and blue color scheme creates a cohesive and sophisticated look. Borders of blue or red are used to distinguish between the different levels of mail services offered.

Shipping package design—which went through a rebrand just last year—has been further de-cluttered and takes clear advantage of all the whitespace a large packing box has to offer. The USPS mobile app underwent a similar face-lift, further unifying the look of the shopping experience, whether online or in person.

It remains to be seen if this visual overhaul will help keep this venerable institution relevant and modern. If snow, rain, and the gloom of night can't "stay these couriers from the swift completion of their appointed rounds," let's hope the insatiable need for faster communication won't either.

Liked This? Read These!

Canon U.S.A., Inc., a leader in digital imaging, announced today that it will be instituting a new Canon Professional Services (CPS) program beginning in the first quarter of 2009. Read More
Electric Rain, a software company with a vision of bringing easy-to-use multimedia creation and editing tools to business and design professionals, has signed two high-end interactive design and... Read More
TheDieline.com unveiled its packaging design agency directory. It is the most complete directory of package design agencies online. Read More
Press Release HP has announced its suite of solutions for the signage market to help print service providers (PSPs) increase productivity and capture new growth opportunities. Highlights... Read More