The Art and Science of Restaurant Menu Design

Theresa Stone

Chuck Green’s PagePlane blog has a very handy post on restaurant menu design that covers everything from the psychology of menu design to a case study from the Restaurant Startup & Growth organization. Here’s the complete list:
* How NOT to design a menu
* The Psychology of Menu Design from Restaurant Resource Group
* The Ten-Minute Manager’s Guide to Menu Design from R&I
* A short article about menu engineer Gregg Rapp from Time Magazine
* A full concept design for South St. Burger Co. by Jump Branding & Design Inc.
* A case study from Restaurant Startup & Growth
* Some history from the Miss Frank E. Buttolph American Menu Collection, 1851-1930 at the New York Public Library.
Links to all of the above are at thePagePlane blog.