Bit by Bit: Wiping the Slate Clean about Student Software Copying

After inciting a lively debate about the ethics of software piracy by graphic arts students, Brian P. Lawler weighs in with some further thoughts about product pricing, corporate tyranny, and bad manners.
Written by Brian P. Lawler on February 3, 2003

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My most recent column about students and software piracy stirred-up a lot of controversy. As of this writing, 65 of you have responded with comments about the ethics of software piracy and the reasoning behind my article. Some of the comments were vitriolic, some were praiseworthy, and I thank you for the responses. This is obviously a hot topic, one worthy of some additional discussion.

Many of you misunderstood or misinterpreted me. For example, nowhere in the column did I say that students are required to purchase software for the courses I or any of my colleagues teach. There are 45 computers in Cal Poly's Graphic Communication Department labs. Each one is outfitted with a tremendous amount of software, all of it legal, for the students to use. My students are required only to have an e-mail address and access to the Web, both of which are available on public computers around campus without any charge.

We provide ample time in our labs for students to complete their assignments, and we also provide Open Labs, after-hours times when students are welcome to come to work on any class project using the university facilities. We offer access to printers -- a color laser printer (Xerox DocuColor 40 with a Splash PostScript RIP), a photo printer (Fuji PictroProof with a PostScript RIP), a large-format ink-jet printer (Epson 9500 with BestColor PostScript RIP), and a black-and-white Apple LaserWriter printer.

We have five excellent scanners (Nikon, Heidelberg, Screen, and Epson) the students can use, and we have a multimedia station with loudspeakers for those who want to edit video with Apple Final Cut Pro, iMovie, or Adobe Premiere.

Obviously there is no shortage of technology available to our students. This is a result of investments by the university and by generous donations from software and hardware manufacturers. These firms have committed themselves to education.

Creative Software Development
Many of the more caustic comments in the Vox Box responses disparaged software makers as "tyrants" or as greedy corporations that exploit students (and others) through "overpriced" software. I dispute these statements as being shortsighted. I personally know many of the people who develop the software we use in our industry. I know that sometimes their balance sheets bleed red ink, and I know that occasionally one of them will go out of business, leaving us without improvements, support, or upgrade paths. The software business is a very complex and expensive endeavor. The cost of developing a new application and getting it to market is measured in the millions of dollars. Without customers and income, the firms that make these investments will not get a return on their investment, or on their dream of making a successful product. They can fail if you steal from them.

Software developers are creative people, too. They invent the tools that we love to use, and they overcome hundreds, sometimes thousands of bugs to deliver products that are effective and trouble-free. These people get as excited about a new brush, or mask, or plug-in as an artist is of a new drawing, or a photographer who has made a particularly complex image. There is no difference between the worth of the software developer and a creative artist. For anyone to imply otherwise is irresponsible and selfish. We're all in this together, folks.

Now let's talk about money.

Inexpensive Alternatives
Many people railed about paying "exorbitant" fees for software. Somehow that was expressed as a justification for the theft of software that some people deem to be too expensive. Cars are exorbitantly expensive, too, yet we don't steal cars, do we? I can't justify that. How can you?

Many readers said that software companies should charge less for their software, and that students would pay for it if the price was lower. But, one writer, a software developer, commented that his firm makes a Photoshop alternative that sells to students for $29.00 ($49.95 list). The company, MicroFrontier, offers its product, Color It! to the public for this low price, yet the firm still sees significant software piracy. So, is price really the issue? It must not be, or students would be buying this product and others like it in droves.

Adobe Systems offers Photoshop Elements for $99. This is essentially Photoshop "Light." Elements is a great tool for students. It is inexpensive -- $49 for students -- and it provides an introduction to Photoshop at a fraction of the price, so you can still get a "brand-name" experience without shelling out big bucks.

Others suggested that because Enron stole money from its investors, that students can steal software from software publishers. I won't dignify that suggestion with a response. Another writer accused Microsoft of charging too much for its Office application (and one writer praised them for being generous to students!).

In addition to the disc-only student version of Microsoft Office that I mentioned in my article ($30 at our student bookstore), I found that Microsoft offers a complete version with manuals to students for $199.95 (available throught the campus store). If these versions are not available to you, Apple Computer and Microsoft have teamed-up to offer a complete version of Office for $199.95 (until April 7, 2003) with any new Macintosh purchased.

An alternative office-type suite is called ThinkFree Office, a product that offers word processing, spreadsheet, and presentation applications that read and write equivalent files from Microsoft applications. ThinkFree Office is $49.95 (cheaper if you look around a bit). ThinkFree runs on both Macintosh and Windows.

There is also the $40 OpenOSX Office, an application that runs in UNIX (and Mac OS X). Included in this package are word processor, spreadsheet editor, and a vector drawing application. An optional image manipulation application will open and edit Photoshop documents -- even those with layers.

On the fonts front, there are thousands (tens of thousands maybe) of free fonts and shareware fonts. When I taught Advanced Typography in the Fall, my students freely downloaded dozens of fonts for use in their projects and used these in addition to the fonts available to them in our labs. Many of the world's leading font foundries offer select fonts for free, and many of the start-up font foundries offer TrueType versions of their fonts as sales incentives for their PostScript libraries.

Some of the best examples of this are fontdiner.com ("1,622,823 Billion Served!"), fontfont.com, and myfonts.com, each of which offer free fonts from time to time. Or, if sensory overload is your pleasure, type "free fonts" into Google, and be assaulted by a list that goes on for pages and pages. 1001freefonts.com will answer your need for a font to entitle your newest horror movie! My students were able to find nearly all the fonts they wanted on these sites without paying a penny to any "software tyrants." I was mightily impressed with the quality and variety of the fonts they found, and grateful for the free offers (though some of the free fonts crashed computers here and there).

And, those "tyrants" at Adobe Systems have recently announced a font collection – available only to students and teachers -- that includes more than 400 OpenType fonts for less than $100. I bought this disc recently, and am amazed by the offering. I have long been a fan of Jim Parkinson and his type designs, and have purchased a few over the years. I wanted to buy the Jimbo series, but was never able to afford the whole set. With this package from Adobe, I now own legal copies of the entire Jimbo font set, all of the Minions, Adobe Garamonds, Myriads, Warnocks, Lithos, etc. etc. etc. Adobe Type Classics for Learning, is designed to expose students to the new font format while establishing a beachhead for the new OpenType format. What a deal!

And, Adobe also makes packages of its design software available to students at substantial discounts. The Design Collection carries a student price of $499 and includes Photoshop 7.0, Illustrator 10, InDesign 2.0 and Acrobat 5.0. That combination of applications is almost all a student would need to produce professional designs and publications. It is a bargain at that price.

With all these alternatives, there are no reasons for the ethical student not to have legal and current copies of these great applications or their alternatives.

Vox Populi Vituperi
In another column I will address horrible spelling, grammar, vulgarity, and name-calling, all of which were part of the recent responses to my article on software piracy. I'll call that one "Civility in Public Places" when I write it.

Read more by Brian P. Lawler.

1

If colleges used open file format standards rather than...

...proprietory formats. If professors only accepted papers in RTF rather than Word format, students wouldn't NEED Word. If they only accepted PDF rather than InDesign, QuarkXPress, or whatever - students could use most any layout/design program.

However most students are not going to use programs like OpenOSX Office or GIMP and run in an X11 enviroment. Deal with speed and conversion trade offs. I'm a Mac Systems Administrator and these are great programs, but the average Joe or Jane is not going to use them.

As a professor you need to take control of your department/class and say "We are going to teach specific concepts with specific (and, I'm hopeful, affordable tools or provided by the university). These concepts and tasks will be able to be accomplished in a reasonable amount of time on site with the resources of the college."

Then you are helping your students ( and yourself) succeed.

2

corporate environment

it's interesting how author promotes commercial software that keeps data ir proprietary formats and over all provides user lock-in.

"This is a result of investments by the university and by generous donations from software and hardware manufacturers. These firms have committed themselves to education."
umm. usually software companies provide software for educational institutions for low prices or for free in hope that students will get used to said software and be forced to purchase it later on.

as one poster already mentioned, accepting assignments in closed proprietary formats doesn't help in reducing software piracy either.

wouldn't it be better to suggest also some alternative opensource solutions that exist to commercial software ?

i un derstand that i'm commenting on an article that's two years old ;), but even then there was a lot of possible solutions that did not involve buying expensive software. in whole list of suggested alternatives there was no single os software mentioned, so it might seem that author is slightly biased, though ihope that's not the case.

if educational institutions would move more towards free alternatives, that would allow students to use the exact sofwtare at home for free - completely legally. and it would allow them to continue using it even after finishing studies.

if such a software is used, it would allow students to actively participate in the development of that software, thus gaining better understanding of processes involved in processing information, obstacles involved in software development (so that respect for software developers would be greater than zero) and also shape the software for their liking (or their tutors liking, if some of these tasks are made as assignments).

of course, not every software has comparable alternative, but why ignore ones that exist ? why make life harder for students and yourself ?

3

This isn't about technology...

The problem is caused by poor leadership of by instructors and professors. I remember many professors in college who didn't give you CLEAR expectations about the course. They would have list of books or supplies that you would be expected to purchase (or STRONGLY recomended if you wanted to get "the most" out of a course), but they wouldn't tell you for what purpose. Then you would never use them during the class and be stuck with them. Students want the latest/greatest software because they MIGHT need them. Professors are just "result" oriented.

No matter what professors say, the students are competing against each other with their projects. If someone gets an "A", did the work in less time, and recieved praise from other students and professors - of course students are going to want that.
Now if professors CLEARLY laid out what was expected of students (they are going to do certain projects with certain tools) and provided a "roadmap" on how to get there it might be different. This would be nice if employeers did this also. Good professors and managers DO this.

Lazy professors/managers take the approach of "be creative and give me a great result. But I'll publically admonish you if you're wrong and praise the guy next to you. And don't forget my class is the most important one. If you have to come in at 10PM in order to share equipment with 50-100+ people so be it"

When I see the cost of colleges now, how long it takes (2-4+ years), what colleges don't teach (but what is expected by "real world"), and how much designers (don't) make - I would tell someone to just take that money and purchase books/equipment and teach themselves. Pick and choose seminars/classes that teach what you want to learn. They must compete and are accountable BEFORE you pay. Get an entry level job then work your way up through companies.

Colleges seem to just give you pie in the sky promises, sign you up for a multi-year commitment where you don't know about the professors or facilites plans and take your money. You may have some good professors and you may have some bad, but you have to take XYZ 101 if you want to get thet degree and a $24,000 job. Maybe you'll never use that knowledge again....

4

I want to say Ôcheap bastardsÔ

ÔIn another column I will address horrible spelling, grammar, vulgarity, and name-calling, all of which were part of the recent responses to my article on software piracy. I'll call that one "Civility in Public Places" when I write it.Ô

Your last paragraph summed up my own thinking as I read through the responses to your column. It takes time and talent to produce good software, as it takes time and talent to produce good design. The students want to be paid as working professionals, so do those that write the software. There are ample opportunities to try software before you buy it, but if you are going to make money with it, you ought to own it. It might also be noted that if people really understood all that a given piece of software can do, they would not have so many different programs.

Buy what you use. Learn how to use what you use.

5

What happened to business ethics?

Many of these comments make me wonder what ever happened to business ethics or human ethics, for that matter. That's the underlying issue here. Many of us offer creative services knowing full well that in order to survive in this day and age, we must rely on the software developer's skill and talents to hand forth a product that will make us more effective and efficient. We charge accordingly and so do they. As experienced professionals, we should be instilling our high values into the creatives of the future, not condoning software piracy. We should be so fortunate that these software companies offer educational discounts and package deals. I would say they are putting forth a valiant effort and providing great customer service as well. To those who loosely throw around words such as "tyrant, self righteous, greedy" or who otherwise feel self-pity, I would suggest that you are in the wrong profession, or perhaps lacked a competent role model or mentor.

6

? ? ? What is going on here ? ? ?

65+ comments to Brian's original article.

Another bunch of comments in his follow up article.

Vituperative comments against Brian and others.

Fathers backing up their son's stealing.

And a post telling creativepro.com to stop these kind of articles entirely.

What I can't understand is the anger and rationalization about stealing software. Have we all succumbed to some mass-hypnosis that says it's OK to steal?

Software isn't the only thing that is expensive for kids going to high school and college. Sports players need all sorts of very expensive equipment. Drama students must often buy their own scripts and makeup. Music students need expensive instruments and sheet music. And traditional art students need expensive sketch pads, drawing supplies, oils, canvas, etc.

The only difference between those students and Brian's is that computer design students need software that is ephemeral. So, the rationalization seems to be that if something only exists in digital form, and "I" think the price is too high, then I have the right to steal it.

Are we the only ones doing this type of stealing? No, not at all. But we really need to speak out to stop it.

7

law-abiding society and business know-how

In an open society such as ours, "rule of law" is what ensures that we all stay alive. Unfortunately, headlines show us that, in many businesses, respect for law is nonexistent. The same is true in many classrooms, as recent news stories about cheating in schools show. Cheating/stealing children turn into cheating/stealing adults. Yet, in a law-abiding society, there is no excuse for software piracy. Do we, as Lawler mentioned, look the other way when a car is stolen? I don't, yet there needs to be a sea-change in the collective psyche of business to come to the belief that obeying the law is good.

Even if that is the heart of the problem, there is a more immediate concern for designers: putting food on the table. It's the economy, and teaching the art of figuring out the overhead for even a small venture such as a freelance business is not an easy task. It has taken me years to learn that my design fee should cover not only my services but also my computers, my software, fonts, phone lines, etc., i.e., everything that it takes to service the client. I have a yearly budget for software, and if I haven't had a good year, I don't purchase that extra program (or upgrade, or font family) until my bottom line says I can. I believe that teaching more business basics (even in high school) would help.

This is not, I believe, forcing people to live by my belief system; rather, it is (hopefully) the shared value system on which a civilized society can survive.

8

Educational software is available for K-12 & College

Responder Larry Comella just took issue with student software not being available to his 14-year old son. Good news... ALL students get this pricing. A sad note is that you have just missed a spectacular deal by Adobe that offered InDesign, Photoshop, Illustrator, Acrobat, GoLive, and LiveMotion for $399.

See creationengine.com or journeyed.com for educational software resellers.

I see it as a colossal mistake that folks do not take advantage of Adobe's generous licensing policies:
1) Educational licenses can become commercial licenses without cost when the student graduates.

2) Adobe allows you to install their software on your home computer if you are the primary user at work (ask your boss to be safe). This applies to commercial and educational users.

9

Who should get a discount...

My 14 year old son does not qualify for an education discount because he is not a college student. He has his own web site, and spends a couple hours a day designing and programming.

He would spend his own hard earned money if he could get the Adobe web design package for the educational discount offered to college students.

I see no reason products shouldn't be offered to high school or middle school students at an education discount. Especially if those types of classes are taught at the school. Young adults are becoming more and more capable at earlier ages, so why not offer them an educational discount at an earlier age?

I think I'll email Adobe...

10

To VF

Come on, don't be that way -- anything that generates more than 70 responses is worth hashing out. Will this be Brian's topic for ever and ever? No. But I do think that giving him the right to respond to all that's been said is fair.

You are one of cp.com's most vocal participants -- and we genuinely thank you for sharing your opinions -- but I do think under the circumstances you can cut him (and us) a little slack for trying to bring this to a peaceable end.

Thanks,
Pamela Pfiffner, editor in chief

11

You forgot one important thing...

...abotu Adobe's licensing for students. You may use the software, which is a full version by the way, for any purpose, commercial or otherwise. Adobe allows you to upgrade the student versions at no additional cost difference between the student version and regular versions fo the software. If the upgrade to Photoshop 8.0 is $149, it is $149 for students aw well. I wanted to upgrade my student copy of 3D Studio MAX R3 and it cost me almost the full cost of buying the software initially. Adobe is quite generous in what it allows and it's sad to see people abuse it.

12

On piracy...

I must say that I agree at some level with the article. Theft is theft, ok. However, schools DO put pressure on students to buy the software. By the way, why not teach free software (as linux, gimp, and the like) as well as commercial software. Then, business and professionals would have a choice.

Now, about being civil, you're right, many of us may not agree with you, but there is no reason at all to be aggresive. You, as all of us, have the right to have opinions.

13

Please don't write any more.

Twice now, we have listened to you rant about students and software. I have heard enough. Please don't subject us to any more of your personal thoughts and opinions on this subject.

14

Agree

However, Microsoft Office products for non-students should return to previous method of accepting a wide range of products to update from. Currently you can not use the Office Sutie Update if you do not have the full copy of Office 97 or Office 2000. If you buy Word or Excell, and decide you want the suite you have to pay full price.
Corel, Macromedia and Adobe have good products -- sometimes expensive; however, they continue to improve their products.

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