The Brand New Conference is a one-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The November 5, 2010, conference consists of eight sessions offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms.

The inaugural conference takes place in New York City as it is undoubtedly one of the most important hubs of identity practice and, presumably, an allure to out-of-towners who might be inclined to attend the conference and make a weekend out of it. The venue for the conference will be the School of Visual Arts Theatre, in the Beatrice auditorium, which holds 266 attendees.

Early-bird registration, which ends on October 5, 2010, is only $250. After that, the fee goes up to $350.

For those that can’t attend the conference, a $60 live webcast will be available as well as pay-per-download videos after the event.

Speaker list
Michael Bierut
Partner, Pentagram, New York

Tom Dorresteijn
Strategy Director, Studio Dumbar, Rotterdam

Michael Johnson
Creative Director, johnson banks, London

Erik Spiekermann
CEO, Edenspiekermann AG, Amsterdam, Berlin, Stuttgart

Connie Birdsall
Senior Partner, Creative Director, Lippincott, New York

Karl Heiselman
CEO, Wolff Olins, New York

Michael Lejeune
Creative Director, Metro (Los Angeles County Metropolitan Transportation Authority), Los Angeles

Jordan Crane
Creative Director, Wolff Olins, New York

Christian Helms
Owner and Creative Director, The Decoder Ring Design Concern, Austin

Paula Scher
Partner, Pentagram, New York