Creativeprose: I Feel the Earth Move Under My Feet

If you didn't go near the Internet yesterday, you may not have heard that Adobe plans to acquire Macromedia. Unless stockholders or the antitrust arm of the government strongly object, the deal will go through this fall.
Written by Terri Stone on April 18, 2005

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If you didn't go near the Internet yesterday, you may not have heard that Adobe plans to acquire Macromedia. Unless stockholders or the antitrust arm of the government strongly object, the deal will go through this fall.

The possible impact on creative professionals is big -- at least a 6.5 on the Richter scale. If you rely on Flash, Fireworks, FreeHand, Dreamweaver, Director, ColdFusion, or any other Macromedia product, you may be concerned that Adobe will change or even kill these applications. If you love Adobe's GoLive or ImageReady, you may fear for their survival.

I've been called a Pollyanna, and I'm trying to live up to my reputation by envisioning the possible positive outcomes of this merger. With the brains of two companies working on it, we could at last see a truly WYSIWYG tool for creating solid CSS. Maybe typecentric Adobe will revive Macromedia's Fontographer, which has languished for years in the software equivalent of a dark basement. Maybe ColdFusion will finally be available on the Mac side. Maybe the SWF and SVG formats will join hands and skip merrily through the world of animated vectors.

But maybe not.

I think competition is good for business. Competition spurs software companies to improve their products, to innovate. Squelch competition and you get a monopoly, which -- while a fine board game -- is often bad news for consumers.

My monopoly fears don't stop with an Adobe/Macromedia merger. The combined companies (one blog poster suggested "Macrobe" as a new name) could be powerful enough to flatten other players. What will happen to Quark? If Quark fails, will Adobe be as strongly motivated to improve InDesign and other programs?

Perhaps a new competition would emerge, this time between Adobe/Macromedia and Microsoft. For the most part, Microsoft hasn't served the needs of creative pros. This merger might force Bill Gates to cater to us, which would spur Adobe/Macromedia to continually improve, and Microsoft would respond, and....

I can't quite believe in this scenario, either. Instead, creative pro customers could become third-class citizens as the two mega-companies battle it out for business and entertainment dollars.

To vent your own concerns, click on the word "Comments" above or below this article.

And now, this Pollyanna has got to prepare her earthquake kit.

1

Marketplace realities

Macromedia has been struggling for years. Their target market was small, and their marketing anemic. Adobe, on the other hand, has never stopped innovating because, like every software developer, it relies on upgrades more than new products to stay profitable. Without worthwhile new features, no one will move up. Besides, in the next decade as India and China begin to create their own products, instead of just providing programming skills for Western firms, Adobe is likely to face new (and potentially lower priced) competition.

2

Madobe

Sometimes is better have 30 companies without a pattern rule, tham 2 companies with just one definition equal for each other.

3

neither good nor bad...

My $.02 on this news - and i strongly stress this is just my opinion! Both Adobe and Macromedia looked at their user bases, and saw overlaps in their products and the possibility of coming together for the future, to benefit their companies and their users. How it will shake out:

Tight integration of Photoshop and Illustrator with Flash. Fireworks, Freehand and Director are sold to new companies who will continue to develop these apps for a small but dedicated subset of users (think eovia and Carrara). Say hello to Dreamweaver, say GoodBye to GoLive. ColdFusion remains, as Adobe has no similar product.

I don't think this merger will squash competition- does anyone seriously think that Fireworks could eventually supplant or compete with Photoshop?

But, to quote a wise old Jedi master - "Difficult to see. Always in motion is the future."

4

What Could Happen

I worked for a major corporation for over thirty years (much larger than these two) and we were acquired by our biggest competitor. Aside from foisting early retirement on all the over-fifties, the merger forced the adaptation of the acquirers operating mode throught the system. And of course many businesses and products were dropped.
Today, five years later, the result is a stagnant company with lousy stock performance. It is all in the implementation, not in the strategy.

Another thought: forget about Microsoft. Think about Apple. If Apple keeps stepping on Adobe's toes think what would happen if Adobe offered a cross-platform upgrade to their suite of products - which will certainly include Flash and Dreamweaver. How many Mac users would migrate - especially web developers!

5

Competition?

Macromedia shareholders win; the creative community loses. All that's left is for Microsoft to acquire adobe-macromedia sometime next year. Look for steep price increases in whatever Macromedia Products survive the cut to pay for the merger.

6

Not impressed by merger with Adobe & Macromedia

Probably what on offer from these companies will just get worse and more expensive, once there is virtually no competition in the market place for these products.

7

Monopoly!

I had always hoped Macromedia would come back stronger-maybe join Quark and have there own CS. Adobe is strong and made a wise move with there creative suites. I miss FreeHand and I don't see Adobe continuing with both drawing programs. Competition is good, and this is one less for the MAC world.

8

Mixed Bag...

I really can't discount the basic view of the article, we may end up with a one application monster or suite of monsters (such as Microsoft could only do.) However Photoshop is in direct conflict with that idea.

I quickly migrated from Aldus PageMaker to Quark in 1990 when desktop started to become a real printing tool. I spent the painful years hanging on to Quark as the company dropped the ball for OSX and migrated to InDesign in 2003. So far I haven't even thought of looking back.

The same thing has happened with DreamWeaver. The program always was glitchy and even with Studio MX it never came up to speed on OSX. (I run a 2Gig dual G4 with 2Gig Ram.) My coding kept going more and more to BBEdit, only because the DreamWeaver interface just couldn't cut it anymore. GoLive has been a wonderful and seemingly solid replacement for DreamWeaver, especially with the CS suite interactivity. I never could find any UserGroup or review that really addressed the poor startup, long file saves and general poor performance of DreamWeaver. I never could pull the trigger on the Studio MX 2004 upgrade.

Flash is a different story, but it's performance flaws and cumbersome tools are overlooked because there isn't anything else out there even closely like it.

With all of that, if anyone could purchase Macromedia and do something positive with it Adobe would be the one. I'm hoping the merger will truly enhance the tools we use every day.

9

Let's Protect Freehand!

I know there might be some programs on the chopping block with this deal. Plain and simple. Freehand users unite. We must keep Freehand around. Please speak your voice to the powers that be.

10

fear and trembling

I am a long time Windows (and lately Mac as well) user of the three major drawing programs (Illustrator, Freehand and CorelDraw). I learned Draw first (version 1), Freehand second, Illustrator third. For a long time I also ranked their usabality in this order. Illustrator was unusable until version 6. Freehand was great until it was taken over by Macromedia. I stopped using it after version 8 because it was clear that Macromedia was arrogantly not interested in supporting print users. (I won't even reinstall it to support old clients.) That left Draw and Illustrator. While Illustrator has more or less caught up to Draw in terms of features, its usability still leaves a lot to be desired compared to Draw. (Would it be so difficult to incorporate a print preview with separations, or are designers supposed to be macho enough not to need such sissy stuff? And why does Illustrator insist on dozens of useless pop-up warnings when you make obvious mistakes yet fail to warn you that you are about to unrecoverably rasterize 200 hours worth of work when you apply a drop shadow and save the file as an eps?) I still use both programs, sometimes in the same job (each has its strengths and files are reasonably interchangeable).

One would like to think that CorelDraw still remains a contender, or that Adobe would support (and improve) both Freehand and Illustrator, (hah!) but Corel having shot itself in the foot financially and abandoned its Mac versions, I am afraid there is nothing to keep Adobe from steamrollering the graphics market, something anyone who relies on vector drawing programs should dread.

11

Adobe + Macromedia Merger

I personally believe being from the southern hemisphere of the world, the merger may creat a more internationally stable platform a type of ISO certification, of worldwide consistency, in the application developments.

my fears that Adobe will completly evaporate macromedia's apps or Adobe's Apps would be to destroy a history stable, trusted and loyal to so many of us creative Professionals, I dont believe Adobe would try such a thing on.

though they may merge applications to cater for everyone it could very well be that imageready - becomes the counterpart of fireworks, as Imageready is allready to Photoshop, a strategy similar to this is how i feel the merger will cater for a positive rising in application technology, but that depends on Adobe's reasoning for the buyout in order to make life as a creative much more stable.

On the other hand.......

if Adobe can make life easier, and Macromedia can work in harmony with them
all the more power to them I say !

Roger Adams - Managing Director - Concept22 Creative - New Zealand

12

agree

Microsoft has not addressed the needs of the creative pro, but who cares? Adobe/Macromedia are doing great things and hope they keep it up. I own stock in both companies and I don't expect every company to be good at everything. I just hope Adobe will continue to get better and better. I also hope Microsoft will continue to get better. I use many products from both companies and like them.

13

Remember Ares?

Speaking of Fontographer - I wonder if anyone remembers a software company called Ares. They produced innovative font products including a particularly good font scaler called Chameleon. This worked like Multiple Master by using axes to scale fonts and create different versions of a font, only better. Too much better, thought Adobe, who acquired the company and immediately killed all its products. And we know what happened (or rather didn't happen) to Multiple Master. How different history might have been if Ares were still around. And how unfortunate for us users if this kind of history repeats itself.

14

This Merger Bites The Big One

As a studio of 12 creative professionals we all think that this news sucks. We live and breathe Macromedia. They have better support and products. One co-worker said he would get a sex change first before ever using Illustrator or InDesign. We will all be having nightmares for awhile.

15

Adobe, Macromedia Merger

Lets all be honest; we all use both companies software and we all love it and couldn't do what we do without it. Adobe is a great company that wouldn't be were it is without catering for us designers. I feel this merger will benefit us all. Quark users should be very grateful becuase it'll force its makers into being more competitive and they'll hopefully drop the price or at least give express users the features they have longed for:D

16

What about service

Macromedia has the finest support in the industry. Adobe has better than Quark, but not by much. Will we loose the support, or will Adobe learn from the pros?

17

Get ready to dig deeply in your pockets for the upgrades

I find the news extremely distressing on several levels including lack of competition (as others here have wisely stated) and also in terms of upgrades and new products. Adobe is notorious for collecting pounds of flesh for its all too frequent "upgrades" (when a free update might be more appropriate). I can't wait to find out how much I'll have to cough up and how often. With Corel's still superior graphics suite languishing, major competition to Adobe is effectively eliminated (Microsoft will only go after Acrobat and Flash as there's not enough professional graphics business out there to suit their voracious appetite). Adobe's pricing structure will become even more onerous.

18

Some Thoughts on Product

As a Graphic Designer / Web Designer - here's my biased, narrow, product centric observations;

I live in Photoshop and Dreamweaver.

Photoshop – simply the best set of tools for graphic design.

Fireworks – once the design is complete, nothing compares with this program for slicing and dicing your images for the web. It's tools in this area are much better thought and much more efficient than ImageReady. It's support for both vector and bitmap makes it possible to easily do both in one program. It's support for pop-up menus (etc), Dreamweaver integration and the concept of Frames are all fantastic. However, it's graphic tools, though excellent in many ways, are crude compared to Photoshop. Since a great looking design is a higher priority for me, I'd rather deal with overcoming the inferior web mechanics of Photoshop/ImageReady. Sometimes I'll take a flattened final image from Photoshop and move to Fireworks for web preparation. Often I'll create simple slices in Photoshop and handle the heavy lifting in Dreamweaver. I would love to see Fireworks web features integrated into Photoshop – this would be a real killer app.

Dreamweaver – the industry standard like Photoshop is for image editing. If you don't use it, you can't take advantage all the great plug-ins that have popped up for it. It also supports application development, though I don't use it for that. It also works great with Contribute, which is a fabulous end-user tool for editing content. It's also stable, which I can't say for GoLive.

ImageReady – I really dislike this program. I hate the fact that it is separate from Photoshop, and that the graphic tools often work differently than Photoshop. It is simply much harder to work with than Fireworks to do the web stuff. Things like rollovers which are a snap in Fireworks are more cumbersome to deal with. It's also corrupted my files more than once, so I don't really trust it.

GoLive – I barely use this program. I tried learning it when the Creative Suite came out, but it crashed every few minutes, and I simply don't have time for this sort of thing. It does have some very nice, designer oriented features though.

Flash – I find the tools extremely unintuitive and difficult to use. It never seems to do what I think it should, and I often can't figure out why. I'm sure part of the problem is me, but I'm not a total idiot, having worked with software since 1979 and spent 5 years programming business applications for large companies. For the small amount of Flash work that I do, I prefer to use Swish, which is a much more intuitive application that makes outstanding results quite easy (though it certainly does not have Flash's depth of features). I would love to see Adobe do something to make this program easier to use.

Illustrator – A great program, though I don't use it that often. I miss the bitmap tools of Photoshop, and often just go back to Photoshop and use the vector tools there. I do use it to create elements that can then be imported to Photoshop.
InDesign – a great app. Since I focus on the web, I use it infrequently when I do print work, or need to layout pdf files that will be published for use on the web.

Freehand – never use it.

I agree with the concern that a lack of competition could be a problem down the road (like the stagnant IE 6 browser has been after Microsoft won the browser wars).

19

Both companies have goals to offer we uses.

I don't believe we will be well served by Adobe and Micromedia not being in competion. What of our existing software?

20

A Print Design Software Monopoly

Some concerns:

As a package designer, I rely heavily on certain features of FreeHand to create multiple alternatives of a design for presentation to a client, namely the more-than-one page feature. While I love the editing capabilities of Illustrator, it doesn't come close to FreeHand in speed. I have close to 3000 fonts on my 350 MHz G4 and FreeHand 10 starts in 3 sec, Illustrator 10 in almost 2 minutes. Now that Adobe and Macromedia are one, where will I find a multi-page draw program that's fast?

Secondly, the argument that this will give Adobe the ability to compete with Microsoft is bull. I don't use a single Microsoft product on a daily basis, except maybe Excel. A word to the FTC - don't forget the print design industry. The web isn't everything.

Paste-up anyone?

21

Bad move Macromedia!

I find myself very upset by this merger. While I love Photoshop and InDesign, I also am very attached to Freehand and Dreamweaver. Though I prefer Freehand, I can use Illustrator. However, I do not like GoLive at all and am very concerned what Adobe is going to do with Dreamweaver. I would love information on their intentions with this wonderful application when it becomes available.

I agree that competition is a good thing -- however I can find no Pollyanna feelings about the future outcomes of this merger. I hope I'm wrong.

22

And a very good thing too

Adobe / Macromedia have consistently looked after the Creative sector - Quark has not, preferring to re-position itself as a corporate workflow marketeer (downgrading the creative process to an administrative role), while relying on fat income from reluctantly improved software when threatened - simple as that - I see only good things ahead as Adobe / Macromedia get together and continue to provide relevant software.

23

Too bad but....

Maybe now Adobe will have enough power to go against Microsoft's try to monopolize the internet standards as well (look at active X).Of course is bad to realise that everything has a price. I always believed Macromedia to be the power uprising and couldn't believe they would sell out that easy. Freehand Lovers out there watch out, cause I think this product it will be gone first. Fireworks superior web graphics and design will will actually fade into Photoshop and ImageReady. Adobe Golive and Dreamweaver will become one product and the merging will give us really powerfull tech for the creative bussines. Also there will be a lot of lawsuits against the Monopoly (see MS), except if COREL decides to respond and that would be really intresting. Because despite the hype about inDesign, I use Corel draw for full Magazine productions and although I use a lot of Photoshop, Illustrator, Freehand and Indesign are not my tools of choice, Corel and Corel Painter are the #1 choice for publishing, in my company. As for The once Mighty Quark, "Xpress, what Xpress, is this a train?".

Have a creative life out there

24

Now Freehand gone and Illustrator is our choice???

As Adobe has earlier killed the best type manager that existed for the PC, I am not holding out that they will fix or revive Fontographer. And my experience with the suite is incompatility between Illustrator amd say In Design for color pallates. Save Freehand. Do we really have any choices now at all?

25

Both companies have goals to offer we uses.

I don't believe we will be well served by Adobe and Micromedia not being in competion. What of our existing software?

26

Competition with Microsoft

I disagree with your comments. While some Macromedia and Adobe products do overlap, they have different market segments. Macromedia is definitely more catered to Web site and interactive, while Adobe leans more toward print.

From what I have read, this is about competing with Microsoft, who plans to unveil an "Acrobat-like" product later this year. If Adobe is positioning itself to compete against Microsoft, I doubt they will languish.

27

Innovation may continue

On the other hand, with no competition, Adobe has never stopped innovating with Photoshop. Unlike Quark, which languished for years at Version 4, Adobe seems to realize two things: (1) If you don't innovate, it leaves a gaping hole for your competitiors to fill and (2) innovation drives upgrades and generates sales. Apple has no direct competitiion, but continues to innovate ceaselessly, because it drives us all to their stores with our checkbooks out and ready. My bet is Adobe will follow that model -- because they already do.

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