Newsletters. It seems that every organization has them, and few designers can escape working on one. But just because the genre is commonplace doesn't mean your designs should be. This excerpt considers every angle and gives you great tips. Topics include building the nameplate, setting up the grid, selecting type, adding photographs, breaking up pages without artwork, and giving pages depth and variety when you're limited to black and white printing.

In this feature from "Before & After Page Design," John McWade gives us some great indepth pointers on designing successful newsletters.

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Pages 1-15 excerpted from Before and After Page Design by John McWade. Copyright © 2004. Used with the permission of Pearson Education, Inc. and Peachpit Press.