*** From the Archives ***
This article is from March 10, 2006, and is no longer current.
Design How-To: Get a Great Cover with a Label-Style Title
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Covers — of catalogs, calendars, and many other publications — must command attention and convey a clear message. Text that looks like a label can accomplish both, no matter what materials you’re forced to work with.
In this article, John McWade digs into the details of how to design a label-style title. You’ll learn where to position it to create a sense of life and activity; which colors convey what moods; and when to choose between a bold label and a subtle corner banner.
Click the link “Label-Style Title” to open the PDF file in your Web browser. You can also download the PDF to your machine for later viewing. This how-to is formatted for easy onscreen reading. However, if you prefer paper, see pages 12 through 16 of the PDF, which repeat the information in a format suitable for printing.
To open the PDF, you’ll need Adobe Acrobat or Adobe Reader. We highly recommend Acrobat Reader 7.0 to view Before & After PDFs. To download Acrobat Reader click below:
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To learn how to configure your browser for viewing PDF files, see the Adobe Reader tech support page.
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