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Design How-To: Turn Letters Into Logos
John McWade of "Before & After" magazine helps you change common letters into a logo any company would be proud to call its own.
Written by John McWade on November 7, 2005
Categories: Graphics, Graphics Image Editing, Illustration, Photo Image Editing, Print, Print Design & Layout, How-Tos
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Many companies have logos that are composed of linked letters -- take the logos for CNN and GE.
The capabilities of modern software programs make it easy to join characters, but that doesn't mean you've got an instant logo. Linking letters takes some thought and experimentation with different typefaces and type styles. The results should fit the image the business wants to convey and its target audience.
This article has expired. However, you can still read the article by buying it from the Before & After site. Look for the article in Issue 27 called "Discover the logo in your name." Since we're big fans of the magazine, we recommend you subscribe for a full 32 articles (that's four print issues for $42 or 32 downloadable PDFs for $24).
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