Fifteen years ago, you could sometimes get away with a website design that consisted of a good-looking static homepage and a few serviceable inside page templates. Today, many websites are larger, more complex, and dynamic. How visitors will navigate the site and for what purposes must guide your approach, or the site won't be successful no matter how good the homepage looks. The same is true of multimedia, mobile applications, and just about anything else you might design.

This chapter from Effective UI will help you understand what goes into user experience ("UX") so that you can create a better product.

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Effective UI is by Jonathan Anderson, John McRee, Robb Wilson, and The EffectiveUI Team. 978-0-596-15478-3, http://oreilly.com/catalog/9780596154790/
Copyright 2010 O'Reilly Media, Inc. All rights reserved. Used with permission.