Director of "Helvetica" Looks at Industrial Design

The director of the film "Helvetica" is back with another movie, "Objectified." This documentary addresses our relationship with manufactured objects and the people who design them. Watch the trailer and comment!
Written on March 17, 2009

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"Objectified" is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It's a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability.

The term objectified has two meanings. One is 'to be treated with the status of a mere object.' But the other is 'something abstract expressed in a concrete form,' as in the way a sculpture objectifies an artist's thoughts. It's the act of transforming creative thought into a tangible object, which is what designers in this film do every day. But maybe there's a third meaning to this title, regarding the ways these objects are affecting us and our environment. Have we all become objectified?

Through verite footage and in-depth conversations, the film documents the creative processes of some of the world's most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

For a list of screenings, go to www.objectifiedfilm.com.

Watch the trailer below, then click the Comments button to share your thoughts.

For more on "Helvetica," go to our article about the film.

1

Objectified

I can't wait for this to be released! I thoroughly enjoyed Helvetica, which I was able to get from Netflix. I would so much rather watch productions like these than the Ironman-Mall Cop-Shopaholic drivel at my local cinema.

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