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Does the Medium Matter?
The other day, a Creativepro.com author asked to review the updated Fontographer.
Written by Terri Stone on February 20, 2006
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The other day, a Creativepro.com author asked to review the updated Fontographer. I was surprised because, while I knew this writer owns a print and Web design firm, I didn't realize that he also designed type. When I asked him about it, he replied that while he wasn't a type designer, he was a designer, and design is design, right?
I'm not so sure. Do you think the medium matters? For example, can anyone trained in furniture design also be a good graphic designer? And what about the people who started in print design and moved into Web design when the Internet took over our lives? Were they all successful in using that brave new medium?
I figure quite a few of you work in more than one design niche, while others specialize. I'd like to hear from you all. Is design design? Voice your opinions by clicking on the VoxBox icon on the lower left-hand side of the page.












Is design design?
absolutely NOT!
Design is not Design
In my opinion, the term "design," as distinguished from a "fine aesthetic sense, " incorporates and requires vast knowledge specific to the media and specific applications. I think "design" is to "art" as "engineering" is to "science." As a photographer, I possess a high degree of compositional ability and easily "feel" when elements are out of place or "not working." But I'm stymied by how to approach an interior design problem, for example.
a designer is not a designer is not a designer...
I'm a graphic designer. I do websites, corporate identity, tradeshow graphics and all sorts of electronic & tactile communications pieces. A good friend of mine is an engineer by degree & product marketing guy by trade. He also happens to be very talented in landscape design. When I ask him to come help me choose plants for my landscaping, I hear the same response that I've heard from him for two years, "You're a designer! How could you not understand layouts of plants, boulders, rocks, etc. It's the same thing as paper, there are focal points, accents, blah blah, blah," and the lecture continues all the way to the nearest garden center. Bottom line, everyone has their talents. I don't understand jack about landscape design, but I can sure create a mean layout or logo.
To graphic design from clothing design
You can learn the principles of good design in many places and apply them in many ways. My original education was in Textiles and Apparel Design. Ten years after my Masters, with the garment industry going down the tubes and the experience of working at three ailing companies in four years, I went back to school and earned an Associates degree in Data Processing and BA in Marketing.
Over the past 12 years, I have segued from Product Management to Data Processing to Marketing Communications to Graphic Design. While I don't have a formal graphic design degree, I use design principles absorbed over the years in designing clothing, products and publications. Through software training, self-study and learning by doing; I am very competent with Quark 6.1 and Photoshop and getting there with Illustrator. My knowledge of printing and file preparation has been learned on the job. In the past year, I designed and did much of the production on a 284-page Jeweler's Tools catalog and a 96-page Watch Movements catalog, plus many advertisements, signs, flyers, brochures, and more. I also have a reputation as a Power Point Queen on a previous job. My work has been well-received by my work associates and our customers, and even other designers.
I'm not saying that one can instantly switch industries, but with work and study, many talents and skills ARE transferable.
Without a doubt
Peel away the veneer of technical skill which one acquires in the process of becoming accomplished in the design business, and you expose a fundamental 'sense' of design possessed by that individual. This, I believe is developed but not learned, and more so in some, than others. But when layered with learned technical skills, sets us in an inevitable pecking order determined by our peers.
Once a designer, always a designer
I believe strongly that you can be a versatile "designer". As long as you can transition from one medium to another with proper knowledge and the ability to design in that medium on a professional level - I believe it can be done. I am one who started off in print design, and moved to web design, in addition to video and photography. If you have the eye and you have a passion for design within you, I believe you can apply it to any medium.
Type Design is a specialized form of design requiring years of t
As a type designer (1st career) who is also a graphic designer (2nd career)-and one who was originally trained as a fine artist-I believe strongly that type design is an art unto itself. There are so many intricacies involved when designing a typeface that to create a good one involves years of training. One needs to learn, for example: how to create a cohesive design for each character, and how to carry that through a family of weights and stresses; how to train your eye to create beautiful curves without odd flat spots; where to adjust stem and hairline weights from one character to another and again, from one weight to the next; how far below the baseline and above the cap- or x-height rounded or pointed characters need to fall; and how to space your font so that it reads well at various point sizes, a task just as important and integral to the finished product as the design of the characters themselves. And there are many more details I haven't even touched upon. I have worked on hundreds of the designs of others, refining them so they work as a font, and have seen many horrendous original offerings. Being a good designer is a start, but is just that. To assume that type design is just another form of design that can be easily executed is as foolish as going to a general internist for heart surgery (ok, no, it's not life and death, but you see a specialist because you need a specialist).
Bruce Springsteen vs. Yo-Yo Ma
Too many "designers" get caught up in the ever-fascinating aspects of computer-based technology, as well as the minutiae of production. And too few buyers of design understand the value of a 4B pencil and a pad of paper. A sense of design, i.e. the innate appreciation for proportion, color, spatial weight and shape, when combined with the willingness and ability to grasp the parameters of the assignment, remains a powerful communication tool. As a human characteristic, yes - design IS design. But it does not exist in a vacuum. Its value is in how it communicates. That's why Springsteen has not been commissioned to compose a cello sonata.
Does the Medium Matter?
Being trained in design (recognizing how forms work together) is all inclusive when it comes to recognizing good design and is a great asset for learning graphic design.
If the passion is there, and the skills are learned to do a differnt type of design, yes I think Design is Design.
I have a BS in Interior Design, and later got an Associate Degree in Graphic Design. My first degree gave me a huge advantage. After having applied myself, I now have a rewarding career as a Graphic Designer!
Keep 'em comin'!
You guys are SO INTERESTING! I'm really enjoying all of these responses.
Terri Stone
Design IS design (most of the time)
For the most part I agree that design is design. Due to the nature of my work, which includes signage design, I go back and forth regularly from print to furniture/industrial design. I even approach cooking effectively as a design discipline, substituting taste and smell for visual elements.
Curiously, the only creative types I have come across who seem to have trouble with print design are architects. They are very creative, but don't seem to be able to deal well with the tiny space units that underlie good type design. Having employed several starving architect friends during hard times, I can't count the number of times I have had to rework their layouts to save them (and me) from embarassment. Even dancers and stage designers (whom I've also employed) make better print designers than architects!
Bruce Springsteen vs. Yo-Yo Ma
Too many "designers" get caught up in the ever-fascinating aspects of computer-based technology, as well as the minutiae of production. And too few buyers of design understand the value of a 4B pencil and a pad of paper. A sense of design, i.e. the innate appreciation for proportion, color, spatial weight and shape, when combined with the willingness and ability to grasp the parameters of the assignment, remains a powerful communication tool. As a human characteristic, yes - design IS design. But it does not exist in a vacuum. Its value is in how it communicates. That's why Springsteen has not been commissioned to compose a cello sonata.
Design is design but I can think of one qualifier...
The differentiation that comes to mind is that some designers may have more ability with two-dimensional spatial relationships while others may have the talent for three-dimensional design. I don't know that all graphic designers would make good architects or interior designers and vice-versa.
On Different Areas of Design
I started designing web pages and videos. Then, I moved to photography and then went to school for print design. I think the basic principles are the same across the board - photography, video, web, multimedia, print, whatever. The basic principles are still there, but the medium is different. The things that attract the eye are the same in print as in the web, but the means are different due to limitations of the media. A bright green can work on the web, but it's unprintable in CMYK. These days, I prefer print and photography with the occassional home video or movie thrown in the mix. I see so many similarities and differences. I think once one becomes proficient in one area of design, the rest just comes naturally and is more a matter of learning the new media than a whole new design.
Orson Welles liked generalists
I've always felt creative professionals should follow both their hearts and minds. Most everybody is interested in other disciplines, so it's only natural to be tempted to test the waters. If a designer wants to move into another area, say photo or writing, I would encourage it -- some of the best work is the result of a fresh perspective. Novices should always be aware it takes dedication and effort to produce on a professional level, but that's true in every industry. Some of the best guitarists started on the piano and even some hall of famers started in different fields. One other thing interested me: I recently watched an interview from the 60s with Orson Welles where he said the creative fields weren't producing enough generalists, enough people who could see the big picture. I started in journalism and moved to photo and then design, so I tend to agree. Actually, I feel I wouldn't have met my potential if I hadn't broadened my scope.
Barry M
Canada
Print design to web design
I am a print designer for 20+ years and have recently been "forced" to delve into the world of web design and HTML email marketing. I wish I could "specialize", but I am afraid that the customer wants and needs all of the above and will find someone that can give it to them if I can't.
I don't feel that web design can be learned or moved into as easily as one might think, and indeed is an area which I will have to spend a great amout of time learning in order to feel comfortable even making design recommedations to my customers.
That beign said, I have always moved easily through different areas of design. I am an illustrator and painter, have created handlettered "fonts" for logo projects, and can create 3 dimensional corporate gift packaging with relative ease. Web design, for me, is much more of a shift in "medium" than I have ever experienced before.
Design is in you
I feel While you go to classes to study software such as indesign, illustrator and so on- you cannot wake up the next day and say I am going to be a designer- you have it in you ,or you dont, if you have that creativity in you the medium should not enter into the equation
whether it be web design or Annual reports
of course saying this if a designer producing annual reports were to design for the web the basics would need to be understood as rollovers, flash etc.. but the content would always be as superior as if designing the annual report...Nutshell
Graphic to Web
Our company uses a number of ad agencies who have been doing printed material for ourselves and our clients for 15 years, and they each have had their strengths. Within the last 5 years, they have ALL (6 different companies) included web based design and marketing to their offerings. All but one have been absolutely horrible at designing web based material. I can't even put my finger on the problem. Often, If they had simply transposed their printed material to HTML or Flash, they would have been fine, but more often then not they have produced digital abominations, trying to do something different for the web.
No 'yes' or 'no' answer
On one hand, yes, design is design, no matter the medium. Good design is about function and most designers are capable of seeing it, grasping what works and what doesn't, even outside their own disciplines. On the other hand, each medium has it own quirks and limitations, not everything translates or carries over. Every medium requires its own special skillset and every medium's audience behaves differently under those conditions. We've seen designers fall flat making the transition from print to web. We've also seen people without a design background get into web work and fall flat because they don't understand function and the commonalities that cross from print to web to furniture to can openers.
You say design I say design
Whatever your background or accent, it is still design. It doesn't matter if your medium is type, vector, raster, print or web (or all of the above) - "design" is putting elements together to express your message. (Webster's defines design as "create and work out the details of.") If you start out with wood and fabric, you are still creating a message with shape, color and texture, and with training in the use of a new set of tools, that talent CAN be translated into graphic design. Whether it is GOOD graphic design is a matter of the individual's talent.
There is a BASIC element to design. There is also a natural eye.
We all started on square one. It is our OPPORTUNITY to stretch past square one. I work with designers who never go be-on there medium. I say WHY NOT! It doesn't mean we will be brilliant in every medium, but we will bring something back to our initial niche. Every time Adobe upgrades Photoshop there are new things to learn. We are not bean counters - we are the creative bunch. It is in our nature to go outside the box.
As a middle aged graphic artist, I say keep learning, keep stretching and don't sit in a box.
Conditional agreement from Dubs & Dash
I've been in the ad/art/design game for many, many years (before the knives were put away and when chips were still just a snack). Since the Macintosh fell from the tree, there has been an influx of "designers" who have little or no talent - but they "sure are fast on a computer".
An artist with talent can transcend the medium and express themselves regardless of the tools and materials.
One who cannot stretch beyond their cubicle is nothing more than a fraud - a data entry peon who took a course and learned how to use a software app.
If you are of the latter persuasion, your days are numbered in the same way that the pasteup crews who couldn't "get computers" now wander through nothingness looking for a place to plug in their waxer.
Just Bill's opinion.
Static vs. interactive media
Some design basics ARE common to both static and interactive media but MANY are not. I have been a printer and graphic designer for over 30 years and have learned many differences in different media even when they are all static. For instance, a billboard design can't follow the same design rules as a newsletter or brochure. To make a board like a brochure would create a non-reader. Lots of issues must be considered as you plan your communications. With an interactive medium like the web or video/Power Point presentation, some forms of design can and should be ignored. Subtle color variations don't work for boards and are hard to notice in PP presentations. (At Least to my 54 year old eyes) Animation and interactivity allow changes which would look ridiculous on paper. Not to mention the loss of purpose of an animation.
The "eye" of a designer is developed (I believe) by the dimensional aspect of his medium as well as other factors inherent to the medium itself.
As with every "rule" there is always a time and place to break it in order to make a point or draw the viewer's attention. A furniture designer probably won't know the print designer's or web designer's basics even if they could all produce adequate work. Consistent quality would be an issue.
Thanks for the opportunity. Ron Snyder
There is an equal misconception...
There is an equal misconception that you need two different people to create a communication piece (both a layout artist and a copywriter). If Terri Stone appears capable of both of these, it should not be a surprise that some of us designers/authors are also font creators.
Anyone can create and edit fonts for free these days. There is no need to assume that font creation is limited to the 'elite font designer'.
http://fontforge.sourceforge.net/
It might be nice if CreativePro explored the growing world of apps that try to level the playing field for designers: GIMP, SodiPodi, Inkscape, Scribus, FontForge, Jahshaka, Cinepaint, Blender, etc.
If tools are readily available, there is nothing to hold back a designer from designing anything.
All design is assuredly NOT the same...
Although I have successfully made the leap from traditional graphic design to web design (we still do both), there are certainly many kinds of "design" I wouldn't even attempt: interior design, architectural design, ship design, etc. the meaning of the word "design" has also come to encompass many different disciplines–drawing, painting, 3-dimensional work, programming, databases, etc. It would be impossible to say one could do well in any kind of "design"....The only person in history this might have applied to is Leonardo!...and he didn't even have a computer!
Designers Need to Play
I see no harm in dabbling. Even though I am self-trained, I know when I am in over my head and need to seek professional help, but any designer needs to play to keep one's creative spirit fresh, even in a field for which we have no formal training! On the other hand, if you create something truly ugly because of your lack of training/understanding, it is your reputation that suffers. So, I don't see why anyone else's opinion matters here, even mine!
Steve Ruis
Archery Focus magazine
versatility
Recent discussions on the Adobe forum surrounding what to implement in a print design course peaked my interest about "good design." The topic was about Fine Arts curriculum teaching design essentials, but lacking instruction surrounding what is producible on a press (I personally identified with that). Can design be productive if the final product is unattainable? No. A beautifully drawn building that cannot be built is not architecture-it is a well-drawn building. Similarly, a detailed illustration with 120 spot colors is unrealistic for a press, but it is a lovely image on screen.
An idea can look great, but it needs to producible as intended in the original design. Yes, the medium matters. Versatility, within the umbrella of design, is understanding the materials and fabrication methods of the intended design-and executing them with skill. Material(s) and appropriate construction skills are fundamental to a well designed product (whether that be web, print, architecture, furniture, etc.) A well designed final product demonstrates "good design."
A rose is still a rose, but what PMS color is it?
I agree that all designers should have knowledge of basic skills and principles. If you need an opinion or you are just beginning to determine the scope of your design project, by all means consult any designer available. However, once the project is defined, certain applications of design require such specialized knowledge that the medium is a vital part of choosing the best designer for a project.
Vive la difference
While the one common thread in all good design is a knowledge of design basics, I don't believe we all have strengths, necessarily, in all aspects of design. I, myself, am a graphic designer who happens to have interior design ability, but I wouldn't even attempt some other forms of design...as someone said previously, I think the point is we're all different in our abilities and strengths.
talent is Talent
With the proper education and experience, you can work in more than one niche, emphasis on education and training, though. I work in children's book illustration, but also book design, business materials design, and portraits. As in traditional art media, you need the proper training!
All art forms benefit from the study of other art forms...
Art never lives in a vacuum. Graphic design is informed by product design which is informed by pop culture art which is informed by music which is informed by film which is informed by visual art and design, etc. We cannot be experts in every field (and not everyone should be, but some can -- look at Leonardo Da Vinci), yet I find that the careful study of a related field -- like typography -- will sharpen my graphic design skills in wonderful and unexpected ways. But why limit learning and deep study to other art forms? What about the study of science and technology, history and sociology? These all can add a depth and beauty to our visual art, grounding the art in a world rich in beauty all around us. All of that said, if I were to design a chair, I would at least study up on furniture design; I would not expect my training in graphic design to replace the training in more "practical considerations" that are specific to furniture design.
Michael Graves: Renaissance Man
A perfect example of a designer that can do it all... Michael Graves! He's been involved with architecture, product design, graphic design and interior design for over 30 years and has received more than 160 design awards.
Wish I could be that versatile!
-Cyd K Gorman
Design is Design is Design
I originally went to school to be an architect, but after taking a few classes in journalism, I quickly realized that I could use the same creative skills in graphic design and layout. Being horrible at math, I decided that was my new major; creativity! I took classes ranging from Photojournalism to Video production to Printing Technology. After graduation I landed a job at a newspaper designing everything from inserts to real estate ads.
When the internet boom took off in 1996, I became a web deisgner, then in 1998 I was doing video work for streaming web sites.
Now I work in an internal marketing department of a midsize company. I design print materials, orientation videos, and I am now the intranet architect. I use the entire Adobe print, web, and video suites. It all seems to equally quench that creative thirst. Now if Adobe could just come up with a software package that covers the whole gamut, Id be in business!
Design Is Adaptive
My feeling is that design is adaptive and if one applies themselves, you could do any of it. It depends on the individual, to me design is design.
Design is (mostly) design
I originally trained as an architect (with additional work in English). This education helped tremendously when I retrained in graphic design. The rules of good design are the same, no matter the medium. I'm now an editor and designer. (The English background was just as valuable.)
Talent is talent
I work for an ad' agency where 7 years ago we hired a Nike product designer. He's now creative director with TV, print, outdoor and internet awards from all over the world under his belt. I've also worked with art directors who can't even do that, so there's no chance they can design much else.
Design IS design BUT
I, too, am a graphic designer who now has 128 fonts for sale at MyFonts. I design fonts for relaxation. It is the same process of design, but the knowledge required is different. A designer is a designer, but it may take a while to get proficient in a new medium.
A designer is not always a designer...
I'm the graphics guy that went into the web business, but found my true calling as an interface designer. I find UI design both more spiritually rewarding and financially rewarding as well. There are many types of designers and not all will make good design in another medium, in my opinion. I'm pretty good at web stuff but not at fashion or interior design. I know some great fashion designers that really don't have any abilities at all at graphic design. It boils down to the fact that we're all different!
sometimes design is just design
Yes and no. Design basics are just that and apply across the board, and every designer needs to know them. How each designer goes about using the principles is what makes one better, fresher, more skilled than another. Some designers, just like the gifted athelete can excell in several areas, but certainly not all of us. Each craft takes time to hone, and for most of us to become excellent, truly good requires time to develop.
The creative eye
While I am no advocate of "Jack of all trades" designing, I am aware that graphic designers have many oprotunities over the course of a career to learn the intricacies of many diciplines. I am not a font designer. However The old version of Fontographer with its automatic hinting and font specific controls made it a dream to design logotypes with particular features, or add client specific dingbats to a particular logotype font. When I went to school (deep breath) We designed and studied letters from the ground up, creating them on hot pressed illustration board with ruling pens, french curves and brushes. (No electric earasing. ) Knowing the building blocks of typography helped me later in my career to develop other sets of typographic skills and train my creative eye.