Double Data has added Variable Data Printing software. This software combined with their database marketing expertise provides Double Data the tools to create personalized marketing materials. A simple application is the addressing of a direct mail piece but the software is capable of multi-channel campaigns that incorporate unique text, images, and graphics based on rules that make decisions on the demographics, purchasing history, or other predictive methods and publish it through a combination of print, Web, and e-mail.

"It is getting harder and harder to get someone's attention these tools allow our customer to target their audience with a specific message. Targeted marketing allows you to spend your dollars where they will do the most good" Said Kevin Austin President of Double Data.

Until recently, the prospect of designing and producing a customized message for each recipient was time and cost prohibitive. But developments in key areas of the publishing market are converging to make personalized communications a reality. The ubiquity of databases, proliferation of dynamic authoring and publishing tools, and availability of versatile, high-quality digital output systems all combine to make Variable Data Publishing (VDP) more automated, economical, and accessible than ever. For more information regarding VDP, contact Double Data.

http://www.double-data.com/