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First Look at an Impressive QuarkXPress 7.0
Will XPress 7.0 be the upgrade that puts Quark back on top? Gene Gable spent two days at Quark's Denver headquarters to find out and emerged with this exclusive report.
Written by Gene Gable on July 25, 2005
Categories: Features
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Focus on Collaboration
I reluctantly agreed to sign a non-disclosure agreement with Quark in exchange for open access, so I'm prohibited from discussing some features at length until later in the year. (You'll see the details on creativepro.com the minute Quark lifts the gag order.) Quark isn't doing this to hide anything, but has a time-based marketing strategy that makes some sense. I can, however, tell you that many of the most impressive new features in XPress 7.0 revolve around the concept that page production is often a collaborative and potentially interactive process. How many times does an average XPress file move around a publishing company or design studio? Would it help if two or more people could open and work on the same file at once?
Adobe certainly recognizes the need for collaborative workflows and has taken important steps in that direction. But Quark has recognized that most of its customers work in less-than-perfect ways and that it's better to add a feature that meets the needs of 80% of users, even if it falls short for a few. Academically and theoretically correct tools like Adobe's Version Cue and Bridge make sense on paper but can fall short on implementation because they require people to embrace new work habits. Most of the collaboration and control tools that Quark is putting into XPress 7.0 work within the context of familiar Quark practices. That means they're more likely to be used.
From what I've seen so far, XPress 7.0 will make it easier and faster to do the things you're already doing, and in many cases to do them seamlessly with others.
Many New and Enhanced Features
Transparency and Opacity: Observers of the features war know that InDesign has had transparency for years. Quark is finally adding transparency to version 7.0, but it's taken a different approach. In this case, being late may be an advantage. In XPress 7.0, transparency and opacity take place on a color level, so anything that can be assigned a separate color value can become transparent or semi-opaque.

Opacity in XPress 7.0 is controlled on the color level -- anything that can carry a "shade" setting can be opaque. In Quark's transparency model, overlap relationships are deconstructed into discrete shapes (including text outlines), and then filled with new colors made from the combined colors. XPress already has a feature that allows you to create new ink colors from mixing multiple inks (including spot colors) -- in the case of transparency, these mixes are made automatically. This means you can combine any of the color models supported in XPress (including Hexachrome).
A text box, background color, picture (any format supported by XPress), blend, drop shadow, and text can all have different transparency values, which considerably expands the options for designers. You can, for example, group items and then set them so they don't show opacity against each other, but do against a background. And transparency in XPress 7.0 supports picture masking through alpha channels.

Blends can have transparency and opacity applied to them and can blend to none. Opacity and transparency can be applied down to a character level.

Pictures can be masked with soft edges using alpha channels -- including native Photoshop transparency in PSD or TIFF formats.
The possibilities that this approach offers are almost endless. Because an item can contain multiple opacity settings, including 0%, you'll be able to create non-destructive blurs, build fades with transparent blends, set transparency down to the pixel level if you want, and blend from a solid color to an image.
The number-one use for transparency is drop shadows, and XPress 7.0 shines in that department. There is an overprint shadow option, and you can synchronize angles, adjust shadow sharpness, set up group drop shadows, control shadow opacity, inherit an item's opacity in its shadow (or not, which is actually more interesting), set items to knock out shadows, and set run-around to accommodate shadows.

Drop shadows can be adjusted for opacity, sharpness, and angle option and can overprint or be grouped. A drop shadow can inherit an item's opacity, and be set so the item knocks out the shadow. And a cool option: text runaround can be set for drop shadows.
So is there a downside to this technique? Without going into a complicated tutorial on transparency in PostScript and how hard it is to hold vectors through the process, it's safe only to answer: maybe yes, maybe no. Quark approaches the output of transparencies not unlike Adobe does -- items that overlap are sliced into discrete objects and kept as vectors if possible. There are various conditions that force rasterization just like in InDesign, though in XPress you won't see a vector/raster slider bar, and you can't export PDF files with native transparency support (though you can correctly import them from other applications). XPress 7.0 will output PDF/X files (which require flattened transparencies) and support the other features of the PDF 1.4 spec (see below for more PDF information).
Transparencies in XPress maintain spot colors and work with any color system that is supported by XPress, including all Pantone colors through Hexachrome. XPress creates a new color for the transparent overlaps by tapping the multi-ink feature that is standard in current versions of XPress. That means you can easily use new transparency colors elsewhere in a document, or save them for use in other documents. Type is converted into outlines when it falls below a transparent image or is itself transparent, and you can affect different transparency settings down to a character level.
I can't honestly tell you which method is better, Adobe's or Quark's. Transparency experts I've spoken to point to a list of situations where they say XPress could fall short, but then Adobe's method is hardly error-free. Heavy use of transparency requires clear thinking in any case, and Quark's approach is likely to work fine in most current production workflows. In XPress 7.0 if you use transparency elements that require rasterizing (not all do), you'll have to output files to the appropriate resolution because of the way Quark flattens these elements. And while this may not be very flexible, I tend to agree with Quark that most files have raster images in them already, so this isn't such a big deal. If you've been creating transparencies in Photoshop and importing them into XPress, then the point is moot. The majority of printing RIPS out there don't support PDF 1.5 and native transparency, so there's a little time to figure this all out. Only testing will really tell the whole story here, but it initially sounds reasonable to me.
Better Screen Drawing: One challenge Quark faced when implementing transparency was its reliance on Apple's QuickDraw to display pages on screen (which does not support transparency). Being able to display transparency required Quark to create a new drawing library based on Apple's Quartz rendering, which sits between XPress and the graphic subsystem (so it is operating system neutral). This should be transparent to you (pardon the pun), but it does open up additional benefits worth noting.
Quark calls the system it developed Xdraw. Compared to previous versions of XPress, Xdraw displays much smoother shape- and text-rendering, draws items faster onscreen, has noticeably improved anti-aliasing and rotated text display, and of course, it simulates transparency. You may not notice these benefits unless you run the old and new XPress side by side, but you should enjoy an overall improvement in screen quality and accuracy.

Xdraw, the new graphics rendering engine, promises more accurate type display, improved Bezier representation, and other improvements in screen performance.
Quark has also added a split-screen proofing mode where you can view a file in another print space; for example, you can see an RGB page next to the same page in CMYK mode, or a CMYK page and its grey-scale equivalent (or all three). This will be very handy when evaluating colors that need to translate well across different output settings or on different paper stock, or if you want to see what a job that uses spot colors will look like in CMYK.

Using Quark's new color management set up, it's possible to view soft proofs with split screens. The automated color management in XPress requires that you choose source, display, and output color settings, which can be saved and applied to other files.











The Battle for Domination, or is that Abomination?
When founder Tim Gill left Quark in October 2000, many of the people responsible for QXP 3.31 and 4.11 left as well or were fired by Fred Ebrahimi and headed off to Adobe. The work of these ex-Quark engineers can be seen in what they helped accomplish with InDesign. What troubles me are two things. The first is the shipping of high-level jobs overseas to save money (let's not forgot what Quark charges for a new copy and upgrades). Plus the money they make from developers who make third-party Xtensions (whom they charge for that privilege). Sorry, but if you want to be a U.S. corporation, don't go outside the country for cheap labor and tax breaks. The second is what I got in the mail the other day. Xray magazine, which is nothing more than a giant catalog of third-party extensions that literally bring Quark 6.5 up to parity with Indesign CS.
To me, Quark developed a killer app right up to 4.11, and after that, someone (Glen Turpin? Fred Ebrahimi?) made the decision to leave all the actual time-saving, "cool" features to third parties. It had become nothing more than a vehicle for plugins. A high-octane word processor that barely handled tables and layers. QX-Tools did more and better than any release after 4.11. So, now they are under new management (again), and InDesign has woke the sleeping giant. And that, in my opinion, is why competition is necessary. From both sides. And I sincerely hope that no one wins the DP race. I'd even like to see a third contender. And please, Quark, dispose of the HTML nonsense once and for all. Create another program for web creation (God knows, nothing new has come down the pike in a while), but don't build the beast any bigger.
a sales piece
It is very hard to get excited about an upgrade that has no release date and that merely attempts to match the feature set of InDesign. I have used QXP since version 1. Once 3.2 came around Quark seemed to have gotten it right, finally, but that was it. Quark truly let its users know that it was aware of its monopoly; no presence at trade shows or any other support outlet. The advent of OSX was duly ignored, and simple modern OS improvements, such as drag and drop, never made it into QXP's outdated interface, while the company dabbled in overpriced multimedia and web design options. Even with version 6.5 the default typographic settings remain the same abysmal ones that generate simply horrible looking text. The bezier drawing tools are poorly implemented and counter-intuitive to those who use Photoshop and Illustrator. Simple improvements were only offered by other parties as expensive plug-ins.
Suddenly InDesign appears on the scene, and even the fact that plenty of users tried it out of desperation for an alternative didn't register on Quark's radar. Not too long thereafter, Adobe had it ready for prime time, allowing us all to finally switch to OSX and enjoy its thoroughly modern environment, along with all the features we had wished to see in QXP for years. It came with a great deal of liberation by allowing a natural workflow, instead of forcing users to adopt their creative habits to the constraints of poorly-designed software.
If the history of Photoshop is any indicator, I am not at all worried about what Adobe might do with its new superiority in the page layout arena. Adobe has treated its monopoly in the image editing software area with great respect for the users, continuously providing better and innovative solutions at a reasonable cost. If Quark had done the same, we would not be reading this meager apologetic account of what might be ahead: far too little, far too late.
If there is any question of loyalty, it ought to be posed to Quark. Where were they all those years when they were simply enjoying the automatic revenue, tormenting us with dongles and utter disregard to our needs? At the other end of the pricey help line?
This preview sounds like the author was writing on behalf of Quark, and still couldn't quite get himself to praise the piece of vaporware as requested.
The page has turned
With all due respect to my good friend, Gene, I smell a sales job. I'm sure that he is only trying to give Quark the benefit of the doubt until proven otherwise, but the question is, after all the years of neglecting their users, have they really earned it? Creative Suite 2 is real. QuarkXPress 7 is still vaporware. InDesign works, and it works really well. QuarkXPress is still miles behind. Should we have faith in a company that just fired its president, and that has a history of delivering new versions that are not ready for prime time? I made the switch to InDesign almost two years ago (after 14 years in XPress), and I wouldn't think of going back. Aside from everything else, I haven't heard anything about QXP7 to suggest that it supports the fully bi-directional cross-media publishing workflow that I need which allows me to generate both print and rich PDF, and which I have today with InDesign. And it will only get better once Macromedia is part of Adobe. Quark 7? Too little, too late.
Too Little, Too Late for Quark
As a QXP user since before it had a version code, I must say that the last few releases have been bitter sweet. I spent a good part of my pre-press career, flogging XPress over Pagemaker to all of our clients, now I have to sing a different song.
I switched to InDesign last November, and although there was a learning curve for myself (and my peers) - I must say I am converted. It would take a heck of alot of convincing to make me switch back now. The interface that takes you through the 3 most widely used pieces of software in the print world is seamless. I find the times that I am now "forced" to produce something in Quark frustrating. I wish that they could have been as pro-active as Adobe.
It's really unfortunate, but they (Quark) have lost yet another loyal user - to a superior product.
hw - ottawa
Not jumping ship just yet
Where's the loyalty? Like everyone else that's been in this business for the last 15 years I too have grown up with Quark. I remember the days where Quark could rotate text and Pagemaker could not. Quark was the best thing ever when it came to publishing. We all hated Pagemaker, especially once I started working for a prepress shop. Don't get me wrong I love InDesign and I have been right there with you feeling the pain from Quark's recent blunders, but where's the loyalty? Quark has always been there for us listening to our concerns. Sure they have been slow to react, maybe even down right stalled for awhile. But I for one will not disown them; especially after all of the years I've enjoyed success because of their software. Quark was there for us when Pagemaker was the thorn in all of our sides. Let's give them the benefit of the doubt here and look forward to this new improved Quark 7. Maybe, just maybe their back on track, I for one would much rather see a two horse race. There's always more incentive to improve when you're being pushed by the competition. Quark has found that out the hard way. I'm looking forward to the next release and I for one hope it's everything we want/need it to be.
A measured approach to improvement
I appreciate Mr. Gable's insight regarding the realistic approach to enhancing a great application. As a dedicated Quark user for over fifteen years, I look on with envy at some of InDesign's features but also with growing concerns of a monopolistic design toolbox(especially in light of Adobe's pending acquisition of Macromedia). Here comes the venerable workhorse Quark swinging back into the ring with some promising enhancements to keep competition healthy and foster innovation. I like the fact that version 7 offers improvements and new functionality, yet offers it in a way that will feel comfortable and familiar to veteran Quark users. I've written several times to Quark expressing my wish for a "print-only" version of Quark, and it appears that version 7, while positioning itself for on-line content development and an XML workflow, still has plenty of considerations and product development for those of us who use Quark for traditional print design and publishing. I'm optimistic that this next version will offer plenty of new features and enhanced productivity that will only make my day-to-day workflow more efficient and pleasing.
I'll believe it when ....
I'll believe it when Quark 7 is released, gets taken for a drive, ... and comes back with no bugs on the windscreen.
Andrew
Quark is innovating
As a longtime QX user (now ID user), I'm pleased to see that Quark is innovating. I agree strongly that features such as QuarkVista are very cool and I hope to see this kind of thing in InDesign someday. However, Gene also misses a few important points.
For example, InDesign has already offered an XML-based "document model" for a couple of years (INX) but hasn't talked much about it. Why is Quark getting the attention for their vaporware XML system now?
Gene's comments about the importance of transparent type rasterizing is very wrong: Quality is of the utmost importance when it comes to these features. It took Adobe 3 versions of their software to get transparency to work properly. I find it hard to believe that Quark will come up with something robust enough to satisfy creative professionals on the first try.
That said, the best news is that Quark's innovation and drive will help all users: those who are sticking with the old technology will benefit by 2007, and those who use InDesign will benefit because Adobe will be forced to leapfrog Quark yet again.
Quark has a long way to go.
I recently changed jobs going from InDesign BACK to Quark. It is very frustrating. Quark has a long way to go to clean up its current bugs. The table function (which I was excited about a few years back) crashes constantly. InDesign is much more stable. The fraction function in the type styles is great, but doesn't mesh with style sheets. Master pages are great, until you move something...I just hope 7 not only comes up with new features, but fixes the current features that seem to have got so far and stoped. The print world is Quarks bread and butter-don't forget that Quark.
The ease with Photoshop in InDesign and the package price make it a much more attractive change. Working in a company situation where the MACs are far outnumbered by PCs, the expense of upgrading is met with an 'ouch!' Why didn't Quark buy Macromedia and really challenge Adobe?
I would like to tell these things to Quark, but go to there web site and there is no one to tell this to (only praises of there customer service seem to get to them.) So please Mr. Gable, let Quark know that we are cheering for them but they need to so there part to support the print world.
db