Free Pantone Goe Webinar Helps Designers with New Color System

Theresa Stone

PaperSpecs announced a free webinar to aid designers in better understanding how to use and apply the new Goe System from Pantone. Specing color hasn’t changed this much since slick white go-go boots, teased hair, and psychedelic t-shirts were the rage in the 60s. But on Tuesday, August 26, 2008 (2:00 ˆ 3:00 p.m. EST), PaperSpecs will give their members something colorful to tune in and turn on to: PaperSpec’s Pantone Goe Webinar. The webinar is only available to PaperSpecs members. For more information on how to become a member or to register for the webinar, go to www.paperspecs.com.
“We’ve invited Bob Finch, Pantone National Sales Manager — Graphics North America to guide our members through a review of the Goe System components,” says Sabine Lenz, founder of PaperSpecs. “The session will offer an exclusive opportunity for attendees to evaluate Goe’s merits and address concerns with a very knowledgeable source. Bob Finch has 30 years of marketing experience and is responsible for assisting Pantone’s partners by developing training, collateral materials, promotions and programs that enhance the effectiveness of the product.”
Webinar Featured Segments
The Goe webinar will address and discuss many of the key highlights surrounding development and implementation of the new color system:
* Why Pantone developed the Goe System;
* How the design and print communities help guide its development;
* What are the Goe System components;
* How will a designer benefit by using the Goe System;
* How Pantone is working with its ink licensees to support the availability of inks for Goe Colors.
The webinar will conclude with an extensive Q and A session.
Additional Benefits/Membership
PaperSpecs members also receive a 20% discount on all Pantone Products. Not a PaperSpecs member yet? Go to www.paperspecs.com to become one.
About PANTONE Goe
PANTONE Goe System (pronounced “go”) is the first completely new color inspiration and specification system for the graphic arts industry since the introduction of the PANTONE MATCHING SYSTEM® 45 years ago. Introduced in the fall of 2007, it offers designers 2,058 new PANTONE Colors to inspire creativity and fulfill the requirements of a fast-changing, technologically advancing industry. The new colors are arranged in an intuitive, chromatic order for easy, precise, cross-media color selection and specification.
The PANTONE Goe System offers a significantly expanded color palette, yet is based on a smaller set of 10 PANTONE Mixing Bases, plus PANTONE Clear, that are readily available anywhere in the world. This ensures color consistency on a global basis while keeping ink inventory to a minimum for printers. The new ink mixing bases were created with Pantone‚s deep understanding of color science to deliver technically sound color standards that are compatible with aqueous and UV coatings.
The colors have also been designed for printing uniform ink film thicknesses to allow for equal drying times and more control when matching color on press. This enables press operators to run jobs at the same ink settings, providing significant production efficiencies. Pantone is ISO 9001:2000 certified and the Goe System has been manufactured under these stringent, quality control guidelines.