Free Printing Guide from Sappi Fine Paper

James Fritz

Press Release
Sappi Fine Paper North America announced today the release of The Standard No. 4, Scoring & Folding, a Sappi guide to designing for print. Packed with tips, techniques and methods for achieving optimum printing results for communications materials, the publication tackles one of the most common print challenges and underutilized creative tools: scoring and folding.
Created and designed by legendary designer Kit Hinrichs, Studio Hinrichs, with content provided by Trish Witkowski, foldfactory.com, The Standard by Sappi Fine Paper North America features examples of successful folds which have communicated, enticed and surprised their recipients. By featuring real examples and sharing critical steps in print production, readers can access the information they need to create their own successful folds. Additionally, The Standard demonstrates how folding can elevate a printed piece from interesting to unforgettable.
Volume 4 takes the reader from folding basics, a glossary of terms and a list of do’s and don’ts to a demonstration of scoring differences, actual in-use case studies and seven folding samples that readers can hold and try themselves. The book includes an inserted wall-size poster featuring all of the folding ‘families’ at a glance. The Standard is assembled not only to educate designers, printers, and production professionals it’s also a three dimensional folding demonstration in itself.
As an educational reference tool for designers and printers, The Standard provides invaluable technical and creative knowledge to take optimum advantage of the unique possibilities that printing provides.
“The Standard No. 4, Scoring & Foldingdemonstrates that ‘interactive’ isn’t just happening online. Interesting, well-executed folds require recipients to engage with the communication tools and interact directly with the material as well as the message. Print can effectively deliver an exciting participatory experience,” said Patti Groh, Marketing Director, Sappi Fine Paper North America.
For more information about The Standard No. 4, Scoring & Folding, please visit us at www.sappi.com/na or 800-882-4332.