Getty Images Announces New 'Rights-Ready' Licensing Model
Getty Images, Inc. (NYSE:GYI) today announced the upcoming launch of rights-ready licensing, which enables customers in the creative, corporate and publishing arenas to obtain high quality still imagery through a simplified pricing and usage structure. Developed with insight drawn from extensive global customer research, rights-ready licensing combines the best of Getty Images content and functionality, entering the market as the only model of its kind. It will be available in late August, exclusively at www.gettyimages.com .
"In a world of ubiquitous, rapid-fire communication, our customers have to be more nimble than ever, and licensing must adapt accordingly. The rights-ready solution makes licensing fast, flexible and predictable while delivering a level of rights control that limits the possibility of over-exposure in the marketplace," said Robert Gubas, vice president of product marketing at Getty Images. "We're excited to be the first imagery provider to offer this synergy of efficiency and effectiveness."
Under the rights-ready model, duration and territory rights are unlimited and use parameters are broadly defined, so customers can avoid re-licensing for creative campaigns that have the potential to evolve over time. Further streamlining the process, eight fixed price points are designated according to basic commercial, internal company and editorial use categories, at levels comparable to corresponding rights-managed single use categories. While the model does not grant image exclusivity, a total image buyout can be negotiated.
The rights-ready image collection, Riser, combines a breadth of subject matter with an unexpected level of creativity. Named for its capacity to serve as a fresh vantage point for looking at the way we live, work and play in the world today, Riser will feature approximately 80,000 high quality images at launch, with concepts spanning lifestyle, business, travel, sport and wildlife content categories. To ensure the collection stays relevant to customer needs, Getty Images will continue to expand the Riser collection, adding hundreds of new images each month.
"The scope of a campaign isn't always easy to define at conception as powerful ideas are often transformed during the creative process," said Andrew Saunders, vice president of imagery at Getty Images. "Rights-ready licensing allows customers to easily extend their campaigns and to employ innovative thinking, making it an especially useful resource for new media applications."
The new model complements the company's existing rights-managed, royalty-free and subscription models, and the micro-payment model of its subsidiary, iStockphoto. Its introduction aligns with Getty Images' continual effort to offer customers the most innovative tools in the imagery industry.
Rights-ready licensing will be available to Getty Images customers in all languages and currencies at www.gettyimages.com in late August.
About Getty Images
Getty Images is the world's leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company's award-winning photographers and imagery help customers create inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform, and entertain. Visit Getty Images at http://gettyimages.com/.