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Illustrator How-To: Designing Print-Friendly Greeting Cards with Sarajo Frieden

Adobe Illustrator gives you the freedom and flexibility to draw extremely complex art -- so complex that it bogs down your printer. See how Illustrator expert Sarajo Frieden simplifies her point-laden drawings as she designs a UNICEF greeting card from rough pencil sketch to follow-up project.
Written by Barbara Obermeier Ted Padova on April 30, 2003
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Categories: Graphics, Illustration, How-Tos

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This story is taken from "Adobe Master Class: Illustrator Illuminated."

Peachpit Press is offering this book to creativepro.com readers at a special discount. Click here to learn more.

Sarajo Frieden's Illustrator work is whimsical, colorful, and full of texture -- which in PostScript parlance can mean complicated paths laden with points.

But Frieden knows that what seems complex on the surface can be simplified underneath. Follow along as Freiden develops a greeting card for UNICEF. She takes you from sketching the concept to defining her color palette to crafting her own type to creating a second project for the same client. And you'll learn her tricks for using Illustrator's Simplify command to ensure her work will print efficiently.

We've posted this story as a PDF file. All you do is click this link "UNICEF Greeting Card Project" to open the PDF file in your Web browser. You can also download the PDF to your machine for later viewing.

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1

PDF window

It takes a bit to load -- the window line will say "jump" as it's loading and the window will appear empty for a few seconds as whatever PDF helper app you use loads, etc. It's an odd convention we use, but trust me, it is there.

--pamela p, eic

Submitted by PamelaPfiffner99 on Sun, 05/04/2003 - 21:00.
2

Good study of an Illustrator style and approach.

How a job get done, from sketch to finish is always the best way to learn and uncovers alot of assumptions about how an artist gets the job done.

Submitted by JIMTEAM on Wed, 04/30/2003 - 07:22.

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