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Logo Redesigns Dissected

See before-and-after logos for 12 major companies. Are the redesigns really improvements?
Written by Terri Stone on August 17, 2009
Average: 5 (1 vote)
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Categories: Business, Graphics, Illustration, Print Design & Layout, News

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In the Fortune magazine article "What's in a new logo?" Blake Ellis and Josh Glasser look at before-and-after examples of logos for the following companies:

* Apple
* Blackwater
* British Petroleum
* IBM
* Kraft Foods
* Pepsi
* Procter & Gamble
* Starbucks
* Tropicana
* UPS
* Wal-Mart
* Xerox

Click on the links above for more articles on some of the company logos, and click the Comments below to share your thoughts on the redesigns.

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