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Make a Drab Newsletter Dramatic
Even with a small budget, you can design a newsletter that pleases you, your client, and the newsletter's readers.
Written by Scott Citron on February 8, 2008
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Excerpted from Professional Design Techniques with Adobe Creative Suite 3 (Adobe Press).
A good newsletter is a valuable means of communicating with customers, colleagues, and clients. Portable, cheap, and unbreakable, the newsletter holds its own even in the Internet age.
In this excerpt, you'll learn how to develop the all-important front page, including a newsletter's nameplate (sometimes mistakenly called a masthead). And the tips on working with graphics will prove that even the least expensive images can look good when you know the inside tricks.
This newsletter's front page commands attention.
This excerpt is in two parts:
Part 1: Newsletter Development
Part 2: Working with Graphics
To read each part as PDF file in your Web browser, click the links above. You can also download the PDF to your machine for later viewing.
To open the PDF, you'll need Adobe Acrobat or Adobe Reader. Download the free Adobe Reader here.
To learn how to configure your browser for viewing PDF files, see the Adobe Reader tech support page.
Excerpted from Professional Design Techniques with Adobe Creative Suite 3 by Scott Citron. Copyright © 2008. Used with permission of Pearson Education, Inc. and Adobe Press.
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Bad Info
Dear Mr. Citron,
Your demo advises using a 0.25-point rule. In my experience, this has proven to be a bad idea, if the target output device is an offset press, or anything less high-resolution. I never use a rule width less than 0.4 points in order to keep them from dropping out.
Your explanation of typographical point size is a little confusing. I have always thought of it as: 72-point type is designed to fit on 72 points of leading (vertical spacing), or, as we said in the old days--if it is set "solid"--without parts of the letters crashing into each other.
Otherwise, good advice and examples.
PDF Download
Dear Bestes:
I just downloaded the files. Both came through quickly and with no errors. Try again. If you still can't get them to work please contact me off line (scott at scottcitrondesign dot com) and I'll send them personally. Thanks.
PDF files have errors
The Creative Pro page took forever to load on a T1 internet connect and the PDF files both had errors and would not load. I would really like to read these articles.