Microsoft's New Logo
For the first time in a quarter century, Microsoft has unveiled a new logo.
The new logo is essentially a simplified and straightened version of the Windows logo, consisting of four equally sized squares of red, green, blue, and yellow. Gone are the curves, the gradient fills, and the drop shadows.
According to the official Microsoft blog, the new logo is meant to mark a new era for Microsoft, in conjunction with new releases of Windows, Office, Xbox, and the Windows phone. The four squares are meant to "express the company’s diverse portfolio of products." In the video below, you can see that blue represents Windows, red equals Office, and green equates to Xbox. But what about yellow? Although it isn't shown in the video, one can probably assume that yellow represents Bing, as the same color is used to dot the i in the Bing logo, and for the Bing favicon.
The logotype is set in the font Segoe, developed by Monotype and licensed by Microsoft for a wide range of branding and user interface applications.
At the Microsoft News Center, you can check out and download the full range of company and product logos, including a tidy round-up of Microsoft's logo history.
So what do you think? Is this a successful new look for Microsoft's new era?