Press release

How do your customers see your Web site? This is one of the most fundamental questions in doing business on the Internet, and it’s one that most companies can’t answer.

Eyetracking Web Usability is based on one of the largest eyetracking studies in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice analyzed 1.5 million user fixations or looks on the Web, recording exactly where users looked on the screen as they performed specific tasks. Their findings on common viewing patterns will help designers, software developers, writers, editors, product managers, and advertisers understand how human eyes interact with Web sites and what will significantly improve user experience.

Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising.

"Jakob and Kara demystify eyetracking Web usability by delivering common sense and practical advice. This book is a critical tool for anyone that wants to improve how to organize and treat Web content for maximum usability and efficiency," said Armando Gonzalez, UI Design Director, eBay.

Eyetracking Web Usabilityand Nielsen’s previous book, Prioritizing Web Usability, are available at Peachpit.com, Amazon.com, Barnes & Noble, Borders, and at other retailers nationwide.

Learn more and download a sample chapter.