New Off Book video: The Universal Arts of Graphic Design

CreativePro Staff Mike Rankin

2

PBS Arts is back with another episode of the online video series Off Book. The new episode is called “The Universal Arts of Graphic Design.” With segments on book cover design, architecture, and packaging, the video highlights the ubiquitous nature of graphic design and how everything around us is designed to make us feel, think, or do something. Graphic design is about much more than color theory, typography, and grids; it’s about using those tools to influence human behavior. As one speaker says, “graphic design is essentially a language for living.”

Here’s the description from PBS Arts:

Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.

And the video: