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This article is from May 28, 2009, and is no longer current.

New Color Palette App for iPhone

Neenah Paper has introduced the first iPhone and iPod Touch application that allows designers to create color palettes from the palm of their hand. Think Ink: Color Unleashed was created specifically for the iPhone to allow users to build custom color palettes using the Dewey Color System®. You can download it for free.
A new hand-held tool for designers and printers, the application begins with one of four approaches: a photo taken on the iPhone’s built-in camera, a product from Neenah Paper, a predetermined color swatch, or the psychology of color with the Dewey Color System. After the initial color is selected, Think Ink gives users various palettes, such as subdued, pop, traditional and blended.

From there, designers can place their palette on a variety of Neenah papers to see which works best for their selection. They can then save and email their custom color palette, order coordinating samples of Neenah Paper and see the palette in different proportions, all from their iPhone. In addition, they can shop for Neenah paper and explore the psychological meanings of hundreds of color combinations with Think Ink.
The Think Ink: Color Unleashed application is the latest in a series of technology firsts for Neenah Paper. Over the last several months, Neenah Paper has released a series of innovative BlackBerry applications such as Paper Math which provides mobile access to Neenah Paper’s online paper calculator, the Stocking Guide for mobile access to specifying paper, and the Eco Calculator which allows users to calculate the environmental savings realized by choosing recycling papers consisting of different levels of post consumer fiber content.

James Fritz is a Principal Program Manager: Content Tools and Workflows at LinkedIn.
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