*** From the Archives ***

This article is from December 21, 2010, and is no longer current.

New iStockphoto Category Waives Model Releases

Press Release
iStockphoto is now accepting images for use under a new “editorial use only” licensing agreement to be rolled out in early 2011. These images will be available to those needing non-released imagery, such as news outlets, publishers, magazines, bloggers and presenters. The images will be licensed for use as a descriptive visual reference to a product, place, event or concept.
While all images currently available on www.istockphoto.com can be used for editorial purposes today, they are most commonly used commercially for advertising and promotional materials. This creative type of usage requires contributors to follow a stringent set of guidelines. For example, images of specific products or anything marked with a logo are not allowed, images of people require model releases, and many buildings and landmarks may not be shown.
Because editorial only images may not be used for commercial purposes, they are not subject to the same guidelines. This makes it easier for contributors to provide additional content and provides customers with access to more great imagery.
iStock is currently accepting several types of editorial imagery, including:
* Products
* Architecture and landmarks
* Travel and lifestyle
* Social commentary
* Urban living
iStock is not looking for time-sensitive news items or images or items that fall within the realm of traditional photojournalism. Contributors looking to submit these types of images are encouraged to contact Getty Images.
For more information on submitting editorial content, please visit https://www.istockphoto.com/article_view.php?ID=939.

  • Anonymous says:

    Considering that few clients really understand the legal complexities of these types of uses I predict a field day for lawyers.

  • Anonymous says:

    M:wp31227RE

    Good to see iStock is establishing this division. What a breath of fresh air!
    I don’t think there will be a flurry of attorney interest. Most lawyers avoid taking on intellectual property cases concerning model releases. Besides if there any suits, claimants don’t sue photographers, they sue publishers with deep pockets.

    Uninformed photo columnists have been fanning the fires of the myth that model releases are required for most photographs, even editorial photographs. Editorial photos inform and educate the public. Your picture(s) will apear in books and magazines. Not in advertisements..
    If your pictures are intended for a a commercial purpose such as advertising- yes, you might be required to have a model or property release.
    The courts have always ruled in favor of free press with the homily: “Everyone in public, in public situations, has little or no ‘privacy’ when it comes to photography. We live in a free society. “
    Don’t confuse commercial photographs with editorial photographs. You are free to photograph in public when your picture(s) is used for educatiing and informing the public. Perhaps in China or Cuba, you wouldn’t have this freedom, but in most states in the USA, you’ll have no problem taking and publishing such pictures. Any publisher you deal with will not ask for a model or property release in such situations. In our two marketlettesr, Photoletter and PhotoDaily, the editors NEVER ask for a model release. They know their First Amendment Rights. – Rohn
    http://www.sellphotos.com

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