New Mohawk Logo Designed by Pentagram
The 81-year-old paper company Mohawk unveiled a new logo that it says will let it "thrive in today's digital world."
Pentagram partner Michael Bierut, who designed the logo, described it: “The logo is a monogram for the name Mohawk. It’s based on the letter M, but it’s also constructed to evoke the papermaking process and the printing process, both of which involve paper going around cylinders." he said.
The default mark contains the hues of the color wheel, but it can also be changed for different uses. — for example, the mark on the new MohawkConnects website is yellow and green.
The logo also carries the theme of "connecting the dots": connecting customer and products, as well its print products and new digital initiatives. To that end, Under Consideration has a thoughtful analysis of the logo.
Better hurry, though. The deadline is this Friday, April 20.