New Web Site Challenges: "Graphic Designer, Redesign Thyself"
NewPage Corporation launches thetrueyou.com, a new Web site devoted to helping graphic designers achieve their personal and professional best. The site, which takes a humorous path to serious, solid advice, offers designers a unique opportunity to interact with and learn from well-known professionals. Here they will become skilled at reassessing and improving their portfolios, enhancing their marketing skills and strategies, and redesigning themselves. Besides sage advice, there are several exciting contests, as well as a section where registered site visitors can interact with experts on a variety of topics.
“In a world where image is everything, we believe in giving graphic designers all the advantages we can,” said Greg Gruning, marketing vice president for NewPage Coated Paper. “After all, as the creative force behind the brands of well-known corporations everywhere, they deserve a little recognition for themselves. We think that helping them to improve their overall look can only help them to achieve…if not stardom…at least a knockout portfolio and improved self-confidence. Ultimately, It is our hope that www.thetrueyou.com not only serves as a valuable educational resource but also offers truly unique opportunities for graphic designers to promote themselves and potentially grow their business.”
Professional advice comes from such distinguished industry leaders as Linda Cooper Bowen, author of Marketing and the True You, Hank Richardson, who tackles The Ubiquitous Portfolio, and Olivia Fox Cabane, who discusses Networking Basics. Additionally, Linda Cooper Bowen offers a Q&A session where graphic designers can ask a question on any marketing issue and get a direct, interactive response.
Current contests include personal makeovers for five lucky designers who can shuck their scruffy wardrobes and plunge into the world of chic to match their snappy new portfolios, and an opportunity for one winner to promote themselves or their clients by designing a truck that will be featured at an upcoming race in the NASCAR truck series. Certainly, these are atypical contests for graphic designers, but thetrueyou.com site aspires to be an out of the ordinary and exciting site for its audience.
The company’s outreach to graphic designers, through its www.thetrueyou.com site, offers interesting challenges, educational tools, mentoring, and unusual incentives to graphic designers across the industry.
Cheryl Heller of Heller Communications designed the site; Hunt and Gather built it.
About NewPage Corporation
NewPage Corporation, headquartered in Dayton, Ohio, is a leading U.S. producer of coated and carbonless papers in North America. With more than 6,300 employees, the company operates five integrated pulp and paper manufacturing mills located in Chillicothe, Ohio; Escanaba, Michigan; Luke, Maryland; Rumford, Maine; and Wickliffe, Kentucky. These mills have a combined annual capacity of approximately 2.5 million tons of coated and carbonless paper. For additional information, please visit the company’s Web site at newpagecorp.com.
