NorrisOnBrand Blog Debuts with Candid Interviews from Leading Brand Executives
David Norris, CEO of OnRequest Images, the world’s leading provider of OnBrand custom photography, today announced the launch of NorrisOnBrand.com, his provocative blog offering an outspoken perspective on the convergence of brand and imagery. The blog will explore today’s powerful and emerging brands and the visual elements that have led to their success or failure in the marketplace. Exclusive to the site are one-on-one interviews Norris will conduct with some of the nation’s top marketing and brand executives, providing insight into how leading brands have built brand equity and the role imagery has played in the equation.
The first executive to be interviewed on NorrisOnBrand.com is Richard Rosenberg, former CEO of Bank of America and senior vice president of marketing for Wells Fargo. In a candid conversation, Rosenberg shares with Norris the impact imagery has had on brands he has built in his 30-year career and the challenges facing today’s brand managers. In the coming weeks, visitors can also expect to read several more exclusive C-level interviews, including a fascinating one-on-one with Dean Harris, former CMO of Vonage and Brandweek’s 2005 Marketer of the Year.
“My goal was to create a blog that would offer something different – a no-holds-barred, inside look at imagery and its impact on brands,” commented Norris. “Hearing directly from CEO’s, CMO’s, and the executives responsible for building some of today’s leading brands adds a distinct flavor to the blog, and a perspective that you cannot get anywhere else.”
Norris will also offer his thoughts on imagery trends, how companies are diluting their brands by unknowingly using the same images as their competitors, and provide focus to marketing and brand leaders on how imagery can make, or break, a brand.
NorrisOnBrand can be accessed at www.NorrisOnBrand.com.
About OnRequest Images, Inc.
OnRequest Images, the world’s leading provider of OnBrand custom imagery, works closely with leading corporations to build stronger brands with original, brand-centric photography. OnRequest Images’ technologydriven services have enabled Fortune 1,000 companies to increase brand equity, improve speed to market, achieve brand consistency, and reduce liability. With OnRequest OnPro™, the powerful, patent-pending photography production platform, brand managers and marketers have access to total image creation and management solutions to create, secure, and distribute high quality, OnBrand imagery – on demand, on time and on budget.
Employing a global network of more than 1,600 world-class photographers, comprehensive pre-and-post production services, Webbased image management, licensing and rights management services, as well as brand imagery consulting, OnRequest Images empowers brands to develop the right visual approach based on culture, ethnicity, and demographics. Headquartered in Seattle, the company has offices in New York, Chicago, Dallas, Denver, Los Angeles, Philadelphia and San Francisco. To learn more, visit onrequestimages.com.
