Picscout's PicApp Gives Bloggers Access to High-End Copyrighted Images, Free of Charge

Theresa Stone

A new PicScout service that gives bloggers and other online publishers access to copyrighted news and creative images free to use alongside their editorial content, is available in public beta at www.picapp.com. PicApp enables bloggers to choose from extensive collections of millions of copyrighted images being updated by the thousands each day that have been licensed from Getty Images, Corbis and other prestigious image agencies to visualize the content on their web sites.
Each image is accompanied by a non-intrusive ad to drive royalties to the related content partners, instead of the traditional license fees.
Bloggers covering the day-to-day trials and tribulations of the U.S. presidential race, for instance, could find up-to-the-minute photos of the candidates on the campaign trail at PicApp.com.
Celebrity junkies can get their fix of Hollywood photos from PicApp. Sports writers can get play-by-play action photos of current superstars, like Tiger Woods or Roger Federer, as they make history to supplement a news story.
Plenty of topical photographs, such as themed images for the passing St. Patrick’s or upcoming Mother’s Days, are also available.
“Bloggers are the new journalists and they can now get great images – and use them legally, with no charge whatsoever,” said Eyal Gura, CEO, PicScout. “Through PicApp, we are providing today’s new media with access to the latest images and an easy way to enrich their readers’ experience.”
Interested bloggers can go to https://www.picapp.com to start getting images to enhance the content at their sites right away. Since the start of closed beta, PicApp has had an enthusiastic response from bloggers, according to Gura. Usability of the service has also increased, as bloggers have provided their feedback.