Posters That Stop Them On the Street

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Poster design is a challenge for any graphic designer. A poster is put to a thousand uses, from advertising and event promotion, to public-service announcements. The challenge is to use this simple, two-dimensional medium to engage, inform, and motivate people. Easy to say, but not so easy to do.

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Certain principles of composition -- unity, balance, and rhythm -- can make your posters stop people in their tracks. This article uses illustrations and examples to help you turn principles into effective posters.

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Pages 196-227 excerpted from "Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects" by Sessions.edu. Copyright © 2005. Used with the permission of Pearson Education, Inc. and Sessions.edu.

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