Press Release

Michael Hodgson, author of Recycling & Redesigning Logos, says that a "logo is just the start of the story. A good logo -- or sometimes simply a familiar one -- is visually arresting and symbolically potent. It sums up the company or organization it represents…which is why it’s just the start."

This is the first line in Rockport’s newest title that helps readers understand the importance of logos. Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging, intimidating, and cumbersome.

Recycling & Redesigning Logos (Rockport Publishers, Sept. 2011, $30.00. paperback) demontrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look, without alienating the existing audience and attracting a new one.

Recycling & Redesigning Logos
Rockport Publishers
Sept. 2010
$30.00, paperback
ISBN: 978-1-59253-611-5
192 pages
250+ photos/illustrations