Rugged Pentax Digicams Go to New Heights and Depths

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Press Release

Pentax Imaging Company has announced its 12th generation of adventure series digital cameras – the Pentax Optio WG-1 and Pentax Optio WG-1 GPS. Featuring outstanding waterproof, dustproof, shockproof, coldproof, and crushproof capability, these extra-rugged models take adventure photography to new heights (and depths).

The new and improved features on the Pentax Optio WG-1 include:
* 14 megapixel sensor.
* Waterproof to 33 feet.
* Shockproof, ruggedized design to withstand falls up to 5 feet.
* New crushproof construction* to withstand weight force up to 220 pounds (100kgf kilogram-force).
* Enhanced Digital Microscope mode that offers five macro LEDs for excellent macro lighting plus a detachable macro stand for steadier capture.
* Fast Face Detection technology, Smile Capture, and Blink Detection for portraits including a handy new Self-Portrait Assist mode perfect for facebooking and other social networking activities.
* Available with and without GPS, the WG-1 GPS functionality tracks and records positional data recording with images for geo-tagging applications making it easy for users to check the shooting locations of captured images and link the data with PC-based maps.

Other important WG-1 features include:
* Coldproof to sub-freezing temps of minus 10 degrees C (14 degrees F).
* Dustproof protection for dry, dusty environments.
* Wide angle 5X internal optical zoom lens (28-140mm equivalent).
* Large 2.7 inch LCD features a wide angle 16:9 aspect ratio with anti-reflective coating.
* Video capture in widescreen 720p HD at 30 frames per second.
* Pixel Track and Digital Shake Reduction ensure sharp, blur-free images.
* An autofocus assist lamp helps to quickly and accurately focus, even in challenging lighting.
* An HDMI port to play back beautiful, high definition images and video on HDTVs.
* Infrared remote control compatibility with the waterproof Remote Control WP, as well as other Pentax infrared remotes.
* Designed with the look of mountaineering equipment, the new Optios includes a woven web fabric strap in complementary color accents complete with a carabiner to attach the camera to a backpack and other outdoor gear.
* Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site (Eye-fi cards sold separately.)

Price and Availability
Priced at $349.95 USD, Optio WG-1 will be available in a choice of Black or Purple, while the Optio WG-1 GPS will be priced at $399.95 USD and available in Black or Yellow Green. Both cameras will ship in April 2011.

A waterproof infared remote control (sold separately) for use with the Pentax Optio WG-1 and other infrared compatible Optio models is available now for $29.95 USD. More information is available here: www.Pentaximaging.com.

The Pentax Optio WG-1 is available for preorder on: www.Pentaxwebstore.com.

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