Scanning Around With Gene: Happy Birthday, Jimmie!

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I use to save all the various greeting cards I received throughout the years, and still save some. But with several large boxes of cards sitting in the garage, I decided you just can’t save everything. There comes a time when the memories just have to suffice without the actual physical evidence.

But that didn’t stop me recently from buying a large envelope full of cards at a garage sale – from the writing inside, it is clear they belonged to someone named “Jimmie” and cover his birthdays from age 1 to about age 9. Based on some copyright dates on the backs of the cards, I’d say Jimmie was born in 1947 – a classic baby boomer. And from the signatures it’s clear he had a couple of aunts and uncles along with some cousins. Why I ended up with his cards I don’t know. They were probably just left behind during a move, or a sudden change of heart about the importance of those particular memories. Click on any image for a larger version.

Greeting cards, especially those for kids, haven’t really changed all that much over the decades. Many of the themes are the same, even if the art style has changed.

Of course the prices have gone up dramatically. Cards from this era don’t have the prices on the back like modern cards do, but I’d guess they cost about a dime back then, maybe even a nickel.

Now days you’re more likely to see photographs on cards, and there are many cards with licensed characters on them from pop culture. You didn’t see much of that back in the 1950s when most of these cards were produced.


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Gene Gable has spent a lifetime in publishing, editing and the graphic arts and is currently a technology consultant and writer. He has spoken at events around the world and has written extensively on graphic design, intellectual-property rights, and publishing production in books and for magazines such as Print, U&lc, ID, Macworld, Graphic Exchange, AGI, and The Seybold Report. Gene's interest in graphic design history and letterpress printing resulted in his popular columns "Heavy Metal Madness" and "Scanning Around with Gene" here on CreativePro.com.
  • Anonymous says:

    I love these. They were really sweet and reflect the times in which they were created. I wish I could go back to being a kids somedays.

  • Anonymous says:

    Thanks, Gene. These cards are my vintage – what a wonderful memory.

  • Anonymous says:

    Thanks, Gene, I loved this. It reminds me of a scrapbook I have that belonged to my mother. It started when she was about 16 (approximately 1950 or so), and she saved every card my dad gave her when they were dating, right up to when they got married. I consider it a treasure, just like these cards. Wish I knew what happened to Jimmie, though!

  • Anonymous says:

    These are so wonderful, I could almost smell the paper! They make me laugh and definitely bring joy. thanks for sharing

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